Mumbai, October 26, 2026: 4WD Tech PR has been appointed to lead public relations and strategic communications for the India Game Developer Conference (IGDC) 2026, according to an announcement by the Game Developer Association of India (GDAI).
The mandate will see 4WD Tech PR work closely with GDAI to enhance IGDC’s global positioning and relevance as a key platform connecting India’s gaming ecosystem with international markets. IGDC 2026, organised by GDAI, is set to host over 10,000 enthusiasts from India, Japan, the USA, Korea, and other countries at the Chennai Trade Centre in a four-day event starting October 28.
Role of 4WD Tech PR and event details
Founded by Sharmilee Daru, 4WD Tech PR specialises in emerging technology, gaming, and AI communications. The consultancy has previously led mandates for gaming startups and IPOs, and has managed GDAI’s communications since 2025. The firm will focus on strategic storytelling and engagement to amplify IGDC’s role in empowering the industry, supporting startups and businesses to scale, and nurturing globally competitive talent.
Statements from leadership
Sharmilee Daru, Founder & CEO of 4WD Tech PR, noted that with India’s video game market surpassing the $1 billion mark in 2025, the sector is becoming a significant economic and cultural force. She emphasised the importance of building globally competitive studios, attracting investor confidence, and increasing market visibility for Indian game developers, with platforms like GDAI and IGDC playing a pivotal role.
Shruti Verma, CEO of GDAI, said the partnership with 4WD Tech PR aims to strengthen the industry’s visibility, highlight Indian talent and innovation, and build greater global recognition for India’s gaming ecosystem as IGDC expands its international influence.
Focus on global engagement
IGDC 2026 will bring together investors, publishers, developers, and stakeholders from adjacent sectors, aiming to foster connections and opportunities for the Indian gaming industry. The event underscores the growing scale and ambition of India’s gaming sector as it seeks to expand its global footprint.
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