Challapalli Kalyan and Anand Mahesh Talari, entrepreneurs with their origins in Telugu States (currently based in Mumbai) have come up with a novel thought to spread positivity amidst the gloom caused by Covid-19.
With experience in strategy, marketing, and public relations, they came up with a campaign to laud the stellar efforts of Indian Railways in serving the people by not only converting some of their bogies into beds to be used for Covid-19 patients but also in running the trains to transport people back home even in the tough times. The campaign consisted of two videos which have been made viral over social media. Actor Vishnu Manchu also came out in support of the campaign and tweeted his appreciation to Indian Railways.
The #ThankYouIndianRailways initiative has been created to highlight all the tireless work Indian Railways has been doing during the Covid-19 Pandemic. This 167yr old institution has been the cornerstone of India’s growth story and whenever Indians have faced adversity, Indian Railways has unflinchingly stood by them. The initiative has been created by WolfzHowl (company owned by Kalyan) in association with Mavcomm (owned by Anand).
Kalyan Ram Challapalli, Chief Strategist and Founder, WolfzHowl Strategic Instigations, said, “As a culture and consumer strategy firm we see negative news day in and day out and we believe that people need something positive to celebrate. This “ACT” on Indian railways is exactly that. Celebrating the achievements of our Indian railways in the fight against Covid is a celebration of our own ingenuity as a nation. This campaign is conceived entirely in-house by the wolves and ex-wolves. Songs written, campaign planning and all the execution stimulus done in house is our personal moment of celebration too.”
As a Strategic consultancy that lives and breathes Consumer and Culture, it is also our responsibility to find the white space of hope, optimism and opportunity no one else is able to see. Our aim from this initiative is just to contribute in spreading that light of positivity in these rather bleak times of darkness.
Commenting on the initiative, Anand Mahesh Talari, Co-Founder & Managing Director, Mavcomm Group, said, “We strongly believe in the maxim of ‘Gratitude is the only Attitude’. Indian Railways has been an integrated part of our growing up years and when WolfzHowl told us their concept we were quite simply blown away. It’s an honor to be associated as partners with this campaign which expresses our appreciation for the stellar role played by Indian Railways in serving the people and nation amongst not only the Covid-19 situation but at all times.”