Tata Consultancy Services (TCS) is India’s most-valuable brand in 2022 changing HDFC Bank, which held the primary spot since 2014, in response to Kantar BrandZ report on India’s most-valuable manufacturers.
TCS was capable of seize the highest slot resulting from rising international demand for automation and digital transformation, following the pandemic.
Indian manufacturers have bounced again from the pandemic to extend their brand worth by 35 per cent compound annual development fee (CAGR) since 2020.
India’s top-75 manufacturers are value $393 billion, Kantar mentioned in its report.
The report additionally added that the expansion fee of Kantar BrandZ Top-75 Most-Valuable Indian Brands far outpaces the figures in different main markets world wide.
The methodology used to get the brand valuation by Kantar is the monetary worth of the brand (market capitalisation of a listed firm or valuation of a brand) multiplied by the market analysis worth generated by Kantar. Technology and banking manufacturers account for over half of the whole worth.
Also, six B2B (business-to-business) tech manufacturers and 11 client tech manufacturers contribute 35 per cent of the whole worth of the rating. This displays the rise of Tech India.
“Overall, B2B brands (tech, payments) are on average almost three times as valuable as B2C (business-to-consumer) brands. Many of the B2B brands play on the global stage while B2C ones are more focused on the domestic market,” Kantar mentioned.
Telecom suppliers — led by Airtel at quantity 4 and Jio at quantity 10 — additionally took benefit of development alternatives as all the pieces moved on-line, from schooling, work to events.
According to the report, six banking manufacturers delivered 19 per cent of the whole worth.
Also, insurance manufacturers have carried out nicely because the pandemic elevated client deal with safety of life and well being.
New manufacturers, which made it to India’s most-valuable manufacturers this yr embody Vi (15), fashioned from a merger between Vodafone and Idea. Byju’s (19) has develop into India’s most-valuable schooling brand, and Adani Gas ranked 21.
Deepender Rana, government managing director, South Asia, insights division of Kantar, mentioned, “India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from Covid behind them. They have both driven and benefited from the transformation in consumer and business behaviour as a result of Covid-19. This is especially where it relates to the use of technology.”
He additional added, “The challenge now is to sustain momentum as inflation bites worldwide and consumers and businesses adjust to the new normal. Brand owners will need to work harder to identify and build on what makes them worth paying for and ensure RoI (return on investment) on their marketing expenditure to avoid a margin squeeze.”
The report additionally famous that 65 per cent of Indians really feel anxious about local weather change, and 64 per cent imagine companies should play their half. The manufacturers in the Top 75 are clear on goal and have a related sustainability agenda.
“These include Zomato, which offsets the carbon footprint of its deliveries and packaging. Swiggy elevates consumer quality of life with speedy delivery of meals, groceries and healthy items. Flipkart also helps smaller local brands to connect with consumers via its platform,” Kantar mentioned in its report.
Soumya Mohanty, managing director, insights division, Kantar, mentioned, “Purposeful and sustainable brands are rewarded. Indian consumers look further than the brand attributes that affect them personally. They want brands to improve people’s lives and have a positive impact on the wider society.”
She additionally added, “Indian manufacturers ought to have a transparent view of their goal.
They ought to join strongly with it by embedding it in their tradition. They should speak about it in artistic and highly effective methods, and ship on it with out fail.”
