India: With the market dynamics shifting more towards the end user with an appetite for timely, quality housing and efficient home solutions, Tata Housing, announced a strategic association with the India’s leading home furnishing and design brand – Urban Ladder, to create beautiful homes. Tata Housing and Urban Ladder will offer design solutions for homes in Mumbai, Bengaluru and Gurgaon with their exclusive range of products.
Urban Ladder will offer design solutions to furnish mid and premium segment homes with high quality, contemporary and dependable furniture. The price range is between INR 68 L to 3.5 Cr. This exclusive solution is being launched by TATA housing at their near completion project – Amantra in Mumbai.
Urban Ladder is a perfect fit for the project as it appeals to the sensibilities, lifestyle and aesthetic needs of the modern home buyer. This is an end-to-end, customisable solution for the Tata Housing customer. Urban Ladder’s designers will be present on site and provide customized solutions and will build special pricing options built in for the customer. Urban Ladder will handle the entire process – from design to delivery.
Announcing the partnership, Mr. Tarun Mehrotra, Head Sales & Marketing, Tata Housing, said, “Home design and furnishing is a pertinent pain-point for home buyers today and India is one of the few countries where furnished homes are not yet delivered. Off the 2500 homes we have delivered in the last few years, we received multiple queries about interior design elements. This partnership is a step towards fulfilling this customer desire.”
Commenting on the association,Sanjay Gupta, Chief Marketing Officer, Urban Ladder, said, “ Urban Ladder stands for beautiful homes and this association with TATA housing is a great way for us to reach out to an audience that values this vision. We are happy to make TATA homes more beautiful with great design and Urban Ladder’s unmatched buying experience. We are sure this is one of many to come”.
Amantra, where this association will be first implemented is the tallest residential structure in Thane-Kalyan road and is also a green haven with 80% open area. Amantra is an affordable luxury residential township with 14, 24, 29 and 34 storied towers designed by the world-renowned architectural firm HOK of the US.
With over 2000 products and 35 categories, Urban Ladder aims to provide a curated destination for home solutions for homes developed by Tata Housing, to help the urban Indian build well-furnished, beautiful homes.
About Tata Housing
Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.86% of equity share capital of the company. Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 70 million sq.ft under various stages of planning and execution and an additional 19 million sq.ft in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.
Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 12 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects.
With strength of over 800employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad, Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and Srilankais actively exploring other markets including African nations.
Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms.
About Urban Ladder
Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The leading furniture and home décor brand provides a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes. With over 2000 products and 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder is India’s leading furniture brand. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers. At present, Urban Ladder delivers to 18 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Goa, Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur& Baroda) and this number is expected to grow soon.