New York, NY and Oakville, ON, Sept. 08, 2022 (GLOBE NEWSWIRE) — T.J. Watt’s skilled soccer dwelling can have a brand new title this season. His sports activities vitamin of alternative (Six Star Pro Nutrition®) can have a brand new look as nicely.
With skilled soccer, soccer’s largest occasion and the 2022-23 faculty and highschool sports activities yr about to kick-off, Six Star Pro Nutrition (www.sixstarpro.com) has launched a brand new emblem, model id, packaging, a brand new tagline in “Tastes Like Victory” and key initiatives that can carry the model on-shelf, on-line and thru experiential advertising and marketing efforts over the following 12 months.
“Over the last several years, Six Star Pro Nutrition has become “The Athlete’s Choice” in sports activities vitamin for these in any respect ranges of sport, together with these on the skilled, collegiate and highschool stage,” mentioned Jarrod Jordan, Chief Marketing Officer at Iovate Health Sciences International, the makers of the Six Star Pro Nutrition model. “From signing the first student athlete in the NIL (Name, Image and Likeness) space, to our efforts in amplifying the 50th anniversary of Title IX, to working with key ambassadors on community and mental health objectives, like T.J. Watt’s social media cleanse last December, Six Star Pro Nutrition has showcased a unique ability to innovate through athletics and “Tastes Like Victory” is the following iteration in that course of.”
As a part of its rebranding course of, Six Star Pro Nutrition labored with Portland, Oregon primarily based artistic company Öpinionated to domesticate the brand new look, logos, packaging, textual content and a model marketing campaign that includes a brand new anthem video that introduces the “Tastes Like Victory” motto that can seem digitally, socially, via OTT and TV promoting. The model can also be introducing a brand new hero spot (right here) with Watt, Pro Football’s Defensive Player of the Year on these platforms, together with an ESPN® advert purchase that was produced by California-based Blitz Creative.
At the center of the model marketing campaign are athletes—particularly younger athletes who aspire to nice potential. Across a mess of sports activities, Six Star Pro Nutrition performs a singular function for the athlete: it serves because the catalyst that transforms psychological motivation into bodily efficiency. This concept is delivered to life within the 30-second anthem, “Tastes Like Victory,” which additionally serves as the brand new aptly named tagline for the model. Directed by Jackson Tisi, the movie was absolutely shot underwater in a Los Angeles studio. Additional brief movies showcase athletes in soccer, soccer, volleyball, baseball and basketball.
“This campaign was a series of happy creative firsts: it was the first collaboration between the Iovate and Öpinionated camps. And it was the first time any of us (agency, client, production company) had ever attempted something as crazy as an underwater basketball shoot, and we loved the results,” said Cameron Soane, Opinionated Associate Creative Director.
Throughout its history, Six Star Pro Nutrition has worked with athletes to amplify its brand and will continue to do so as a means of giving back to consumers. Fans will have the opportunity to win an all-expenses paid trip to watch Watt play at home against Tampa Bay in October, a trip to College Basketball’s championship in either Houston (Men’s) or Dallas (Women’s) and autographed jerseys from Watt, and U.S. Soccer stars Weston McKennie and Kristie Mewis.
Six Star Pro Nutrition will also host a USA viewing party in the Boston area at Banners Kitchen & Tap, featuring Mewis, on November 21 as Weston McKennie and the U.S. play Wales in Qatar. This event is open to the general public and event-specific details will follow.
When it comes to student athletes, Six Star Pro Nutrition has set the tone, becoming the first brand to sign student athletes to Name, Image and Likeness agreements in July 2021 when it inked Hanna and Haley Cavinder, a pair of college basketball players, to represent the brand. The 2021-2022 Six Star NIL team included Rachel Heck (golf) and Tina Graudina (beach volleyball), both of whom won Division I team championships in their respective sports, and Isaiah Mobley, who was selected by Cleveland in June’s Pro Basketball Draft. In August, Six Star Pro Nutrition worked with members of the University of Alabama football team, encouraging them to take social media detoxes while #BamaRush raged through campus.
Six Star Pro Nutrition has also announced partnerships with Mason High School (Ohio), Carroll High School (Texas), Bentonville High School (Arkansas), Bentonville West High School (Arkansas), Sierra Canyon School (California) and McKeesport Area Senior High School (Pennsylvania) that will carry through the 2022-23 academic year and includes everything from signage and social, to sampling opportunities with student athletes.
Six Star Pro Nutrition provides athletes with advanced, scientifically formulated premium supplements at an incredible value through high-performance protein powders and pre-workouts. For more information on Six Star products, visit www.sixstarpronutrition.com. Also follow us on Facebook®, Twitter®, Instagram® and TikTok® for athlete information, news and updates, diet and training tips, special promotions and more.
About Iovate Health Sciences International Inc.
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, modern lively sports activities vitamin firm that delivers a number of the highest high quality, most revolutionary and efficient lively vitamin merchandise on the earth. With model improvements equivalent to Six Star Pro Nutrition, Iovate is dedicated to being the primary lively vitamin firm on the earth. Six Star Pro Nutrition is designed to be the athlete’s alternative — fueling all ranges of athletic efficiency permitting for excellence on the sphere, court docket, ice and within the fitness center.
Due to its dedication to analysis, improvement and innovation, Iovate has been globally acknowledged as one of many main sports activities vitamin manufacturers within the business, and continues to be one of many elite manufacturers redefining efficiency via cutting-edge merchandise and high-quality components.
Headquartered in Oakville, Ontario, Canada, Iovate is a household of greater than 300 workers, six main dietary manufacturers and rising, with efficient merchandise that may be discovered throughout the globe.
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