Straive bags 'Brand Revitalization Award' and 'Best Multichannel Integrated Campaign Award' at CMO Asia Awards 2022


SINGAPORE, Sept. 20, 2022 /PRNewswire/ — Straive, a pacesetter in delivering technology-driven options for Content, EdTech, and Data to main world organizations, has been conferred with two awards at the 13th version of CMO Asia Awards 2022, held on 17th August 2022 in Singapore. The group received the Brand Revitalization Award for Excellence in Branding and Marketing and the Best Multichannel Integrated Campaign for Excellence in Digital Marketing out of 200 nominations throughout 40 classes.


CMO Asia Awards are some of the aspired accolades in APAC. These are awarded for excellent contributions in Traditional Marketing, Branding, and Digital Marketing and acknowledge organizations and people for his or her excellent consumer and employee-level communication initiatives. The awards are judged by an impartial, high-caliber jury of execs from throughout Asia.

SPi Global rebranded to Straive in April 2021 with a view to realigning the model with the evolving strategic initiatives of the corporate. Subsequently, Straive has undertaken a complete model marketing campaign to speak the brand new model messaging and create consciousness and recall for the model. The rebranding marketing campaign, comprising static and dynamic promotions, buyer mailers, press releases, social media communication, and the launch of a brand new web site, has been awarded the Brand Revitalization award.

Straive has additionally undertaken a number of multichannel built-in campaigns to construct consciousness concerning the firm’s choices throughout its business strains and generate demand. The firm has efficiently leveraged quite a few advertising channels to achieve the target market in industries like BFSI, Information Services, EdTech, Academic Publishing, and extra. Considering the business affect it has achieved, the multichannel umbrella marketing campaign ‘Connecting the Dots’ bagged the Best Multichannel Integrated Campaign Award at the ceremony.

Speaking concerning the awards, Ratan Datta, President and CEO, Straive, mentioned, “Straive is delighted to have received this recognition, which is a testament to our marketing and branding initiatives. As a company, we have doubled our marketing and branding efforts over the last year to communicate our purpose, values, and key focus areas to our clients, employees, and stakeholders and build a stronger Straive brand. I am excited to see our hard work getting recognized by industry leaders and experts. We will continue to focus on enhancing stakeholder experience through clear, relevant, and impactful marketing communication.”

To know extra concerning the Straive model, Click Here.

About Straive (erstwhile SPi Global)

Straive is a market-leading content material know-how enterprise that gives information providers, subject material experience (SME), and know-how options to a number of domains, equivalent to analysis content material, e-Learning/EdTech, and information/info suppliers. With a consumer base scoping 30 international locations worldwide, Straive’s multi-geographical useful resource pool is strategically positioned in seven international locations: Philippines, India, USA, Nicaragua, Vietnam, United Kingdom, and the corporate headquarters in Singapore.

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