SBI General showcases enhanced buying journey of health insurance on WhatsApp at the Global FinTech Fest 2022


Sep 22, 2022 20:55 IST

Mumbai (Maharashtra) [India], September 22 (ANI/NewsVoir): SBI General Insurance, one of India’s main General Insurance firms, in its effort to simplify the insurance buying course of, strengthens its collaboration with WhatsApp to launch an enhanced model of its WhatsApp chatbot. This will additional allow easy accessibility to insurance merchandise by means of the widespread messaging platform. It has made out there a bigger array of Health Insurance merchandise and launched Two-Wheeler Motor Insurance to clients for buying, in a less complicated and safe method.
WhatsApp customers throughout the nation can work together with the SBI General Insurance WhatsApp chatbot by sending a ‘Hi’ to The bot will information customers by means of a easy and safe buying course of and assist them full the buy inside the WhatsApp chat thread.
SBI General Insurance first launched its WhatsApp chatbot in 2020 with a first-of-a-kind buying journey for its health insurance coverage. This initiative was introduced at Meta Fuel for India 2020. Today, it has made bigger quantity of merchandise out there that clients can immediately purchase by means of a hassle-free interface and from wherever, with end-to-end coverage buy on the platform itself.
The user-friendly course of – The course of will be began by initiating a chat with SBI General’s verified business account on WhatsApp, that can additional immediate the product choices out there for buy. Customers can discover the product options and get their coverage doc proper inside the WhatsApp chat thread. Riding on the success of UPI integration on WhatsApp, that is one other landmark transfer, that won’t simply drive insurance penetration in the nation however may even assist in additional increasing monetary inclusion in India.
Commenting on the affiliation, Anand Pejawar, Deputy Managing Director, SBI General Insurance stated, “Customers today, are more evolved and much better informed as compared to the past. In line with customers’ changing buying behaviour and as a part of the Company’s constant endeavour to innovate and make insurance accessible, we at SBI General have made our products available for purchase on one of the most used platforms, in just a few chats. These are the milestones that make our customer experience strategies worthwhile. Given that WhatsApp is an important platform with robust security features and extensive reach, we are confident that this initiative will be beneficial for existing as well as potential customers and we will continue to evolve with the dynamic technological advancements both in product development and policy servicing.”
Abhijit Bose, Head of WhatsApp India stated, “The banking and insurance industry has been at the forefront of building innovative customer engagement journeys on the WhatsApp Business Platform. These solutions are making financial products and services more accessible to people across the country thus contributing to the overall financial inclusion vision. We are delighted to further strengthen our collaboration with SBI General Insurance to make insurance products more easily available for their new and existing customers.”
SBI General Insurance unveiled the buying journey of their key merchandise out there on WhatsApp to the public at the Global FinTech Fest 2022. The Company will proceed to determine and implement such improvements to understand its imaginative and prescient of changing into the most trusted basic insurer for a reworking India.

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SBI General is one of the quickest rising personal basic insurance firms, with the robust parentage of SBI, we at SBI General Insurance, are dedicated to hold ahead the legacy of belief and safety; and have a imaginative and prescient is to grow to be the most trusted basic insurer for a reworking India.
Ever since our institution in 2009, from 17 branches in 2011, we now have expanded our presence to over 137 branches pan-India. Till date, we now have served over 10 crore clients. We have been awarded ‘Insurer of the Year’ in the non-life class at FICCI Insurance Industry Awards, for 2 consecutive years.
We have a strong multi-distribution mannequin encompassing Bancassurance, Agency, Broking, Retail Direct Channels and Digital tie-ups. The widespread community of distributors like 22000 plus SBI branches, Agents, Other monetary alliances, OEMs, and a number of digital companions permits us to increase our attain to the pocketed distant areas of India.
We provide a bouquet of merchandise unfold throughout big selection of line of companies to cater to clients in all segments like Retail, Corporate, SME and Rural, guaranteeing the accessibility in each varieties i.e., digital in addition to bodily.
Our CSR programme is pushed by the mission of serving the most weak communities and other people at threat with sustainable interventions that may assist in enhancing their lives. In line with this goal, we now have been associating with varied NGOs and/or packages to contribute to numerous areas aligned with our focus areas of CSR philosophy, like health, street security, sanitation, schooling, sustainability and livelihoods, and sports activities.
SBI General Insurance reported an 11 per cent progress in Gross Written Premium (GWP) in FY 2021-22 and the GWP stood at INR 9260 crore. With the rising want of health insurance, we now have a really channelized technique for the health insurance business, which has mirrored in 50 per cent progress in health insurance GWP for the FY2021-22.
This story has been supplied by NewsVoir. ANI won’t be accountable in any method for the content material on this article. (ANI/NewsVoir)

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