Saudi Arabia Baby Food Market Outlook to 2023: Ken Research


The report titled “Saudi Arabia Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets, Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience Stores), By Inorganic and Organic and By Region” provides information on KSA baby food market overview and genesis, market segmentation by food category (milk formula, dried baby food, prepared baby food and other baby food) and its sub types; outlet type, by food type (inorganic and organic) and by region (West, Center, North, South and East). The report also covers ecosystem, value chain analysis, comparative landscape, trends and developments, issues and challenges, decision making criteria for customers while purchasing a baby food product, regulatory framework and SWOT analysis pertaining to the baby food market in Saudi Arabia. The report concludes with future outlook of the baby food market in the countries and certain recommendations highlighting the success factors for entering and expanding in the market.

Saudi Arabia Baby Food Market Overview and Size

The Saudi Arabia baby food market was observed in a growing stage wherein the market experienced a volatile growth pattern during the review period 2013-2018. During 2016-2017, the market experienced least growth in terms of revenue majorly due to poor economic conditions i.e. unstable oil prices in international market and policies implemented by the government to promote breast feeding, in the respective years which created a negative impact on the market. Despite the decline, the baby food market recovered in 2018. Major growth drivers include rising food/household expenditure, increasing awareness among the parents to provide their babies with healthier food options, rise in the internet retailing and other factors. Combining all the above mentioned factors, the KSA baby food market grew at a positive five year CAGR during 2013-2018.

Saudi Arabia Baby Food Market Segmentation

By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other Baby Food): Milk formula captured the majority of the market share in Saudi Arabia in 2018 owing to its substitution for breastfeeding, and low breast feeding ratio in the country. Among milk formula type, growing-up milk formula dominated the KSA baby food market followed by follow-on milk powdered formula, standard milk powdered formula and special milk formula. The remaining market share was captured by the dried baby food, prepared baby food and other baby food products during 2018. Among dried baby food products, cereal based dried baby food has a maximum share in the market whereas other foods such as nuts, fruits as well as vegetables had limited sales. Other baby food segment includes biscuits, rusks, and snacks.

By Distribution Channel (Supermarkets, Health and Beauty Specialist Retailers, Independent Small Grocers, Hypermarkets, Internet Retailing and Convenience Stores): Majority of the baby food sales are made through supermarkets and health and beauty specialist retailers due to the high awareness about modern stores and supermarkets in the KSA. The remaining distribution channels include independent small grocers, hypermarkets, internet retailing and convenience stores.

By Food Type (Inorganic and Organic)

The Saudi Arabia baby food market during the year 2018 was majorly dominated by the inorganic baby food segment as it is widely available at a low cost. However, the growing awareness among the parents to provide healthy food to their babies has given a boost to organic baby food sales in the country.

By Region (West, Centre, North, South and East)

As compared to the central region of Saudi Arabia, the Western region was observed owing to higher disposable income and being a major Islamic religious place in Madinah and Makkah with high awareness and demand for baby food. On the other hand, Northern and Southern regions of the KSA are the upcoming markets for baby food in country.

Comparative Landscape in Saudi Arabia Baby Food Market

The baby food market displayed a strong competitive scenario where international players such as Nestlé SA, RONESCA, Abbott Laboratories and others hold the majority of the stake and is constantly trying to increase their existing market share by establishing partnerships along with emerging domestic players. Some of the major parameters on the basis of which companies compete include product variants, distribution channel and price.

Saudi Arabia Baby Food Market Future Outlook and Projections

Over the forecast period 2019-2023, the Saudi Arabia baby food market is predicted to grow in terms of revenue owing to rising awareness for nutritional management among parents and growth in total number of working women which will increase the sales of baby food in future. In addition, the market share of internet retail outlet is expected to rise in the near future as Saudi Arabia people will start preferring non-traditional channels of retailing in order to save time and money. The demand for the prepared baby food and other baby food are going to rise in the coming future owing to government’s policies to focus more on reducing malnutrition in the country.


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