Rotorcorp Names Bill Sengstacken as Vice President of Marketing


Bill Sengstacken is Rotorcorp's Vice President of Marketing, the World's Largest Seller of Robinson Helicopter Parts and Overhaul Kits

Bill Sengstacken is Rotorcorp’s Vice President of Marketing

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Will Focus on Strengthening Rotorcorp’s Position as the Premier Distributor of Robinson Helicopter Parts and R44 and R66 Overhaul Kits

Bill (will) each present a extra intuitive means to purchase helicopter elements and overhaul kits, whereas additionally giving folks a cause to maintain bookmarked of their browser for return business.”

— Sean Casey – President of Rotorcorp

ATLANTA, GEORGIA, UNITED STATES, September 26, 2022 / — Rotorcorp, an Authorized Robinson Helicopter Company service middle, right this moment introduced that they’ve named B2B advertising and marketing veteran, Bill Sengstacken, as Vice President of Marketing. Serving greater than 1500 prospects in 45 nations worldwide, Rotorcorp is the biggest vendor of elements, overhaul kits, engines and main parts for Robinson helicopters on the planet. In his new management function, Bill will develop and execute Rotorcorp’s general advertising and marketing technique with the intention to construct Rotorcorp’s model recognition and enhance on-line revenues.

“No matter if the person looking to buy Robinson Helicopter parts is shopping for themselves or for a fleet of helicopters, it is clear that our customers want a better online shopping experience,” mentioned Sean Casey, President of Rotorcorp. “We’ve all shopped online and know when a shopping experience is good or bad. While Rotorcorp maintains the only e-commerce website for Robinson Helicopter parts, we’re looking to Bill to both provide a more intuitive way to buy helicopter parts and overhaul kits, while also giving people a reason to keep bookmarked in their browser for return business.”

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Sengstacken brings over 20 years of branding and B2B advertising and marketing experience to Rotorcorp with branding and advertising and marketing management roles at JBoss, Red Hat, Lancôme, and Terracotta. He plans to construct recognition of the Rotorcorp and to place the corporate to be seen as greater than only a instruments and elements provider for Robinson Helicopters and Fleets. He says that the important thing to this might be by constructing higher connections that resonate with the client.

“Having parts for the Robinson R22, R44, and R66 in stock to buy and ship today is the easy part,” Sengstacken explains. “Rotorcorp needs to give a reason for our customers to stick around and come back for a consistent repeatable experience. We need to make smart investments if we want potential buyers of Robinson parts and tools to visit the Rotorcorp parts store”.

“Rotorcorp’s current customers are loyal because they know they can trust us to deliver both the parts and the know-how they need to keep flying. A big reason why I took on this role was because of Rotorcorp’s expertise and knowledge of Robinson Helicopters. By sharing that knowledge on and beyond, we can help the people who work to keep Robinson Helicopters flying, and give them a reason to come back for more.”

While Rotorcorp’s observe document supplying Robinson helicopter elements to prospects is effectively established, the corporate sees eCommerce and on-line gross sales of elements, instruments, overhaul kits and parts to be crucial to its progress.

“It’s not unusual for a customer to be on our website looking to buy an overhaul kit for a Robinson Helicopter that’s about to hit the 2200 hour mark to call us to make sure they get everything they need,” Vice President of Operations Tracy Jensen remarked. “Customers tell us that they keep coming back because they know Robinson Helicopters and compatible engines are Rotorcorp’s focus. I can’t wait to see Bill take our ‘insider knowledge’ and share it with those searching for help with an engine overhaul or to be sure that they are getting everything they need to service their helicopters.”

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About Rotorcorp

Founded in 2011 by brothers Sean and Dan Casey, Rotorcorp, LLC is an Authorized Robinson Helicopter Company R22, R44 & R66 Service Center based mostly in Atlanta, Georgia, with distribution amenities in Los Angeles, California. Serving greater than 1500 prospects in 45 nations worldwide, Rotorcorp is the biggest vendor of elements, overhaul kits, engines and main parts for Robinson helicopters on the planet. Learn extra about Rotorcorp at, and observe the corporate on Twitter at

Bill Sengstacken
+1 404-424-9105

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