Narendra Modi, Shah Rukh Khan among top three Davos social media appearances


Washington: Prime Minister Narendra Modi and Bollywood superstar Shah Rukh Khan were among the top three personalities who were mentioned on social media platforms from Davos on the first two days of the World Economic Forum meeting, an international analytics firm said on Thursday.

The top spot has been garnered by US President Donald Trump, who would address the World Economic Forum on Friday. Hashtag #IndiaMeansBusiness is the only non-Davos or non-WEF hashtags appearing in the top five, according to international social media analytics firm Talkwalker.

#IndiaMeansBusiness with 34,802 impressions is placed fourth in the top five Davos hashtags. The others being #WEF18 (131,575), #Davos (116,630), #WESF2018 (38,802) and #Davos2018 (23,051). Modi is the first Indian Prime Minister to address the World Economic Forum meeting in Davos in nearly two decades.

On 23 January, Modi, the day he addressed the WEF, was the second most leading personalities when it came to social media mentions. Modi was mentioned about 9,100 times, as against Trump’s more than 18,000 times. Shah Rukh Khan came third with he being mentioned 7,500 times mostly for being receiving award for human rights awareness.

On 24 January, Trump continued to on top of the personalities chart with 22,700 mentions on social media platforms. With 2,290 mentions, mostly for his positive reaction to Modi address, Shah Rukh Khan came a distant second.

Modi was mentioned 2,168 times in social media platforms from Davos. He gained the third spot, according to Talkwalker. Melania Trump and Canadian prime minister Justine Trudeau occupied the fourth and fifth spots respectively. livemint