ITC’s non-cigarette FMCG sales cross $2-billion mark in FY17


KOLKATA: The cumulative sales of ITCBSE 1.05 %’s non-cigarette FMCG brands has crossed the $2-billion mark in the fiscal ending March 2017, at Rs 14,000 crore growing by 16 per cent over the previous year, the company disclosed in its annual report.

This includes ITC’s 25 FMCG brands spanning packaged food, personal care, education and stationary products, apparel, agarbatti and safety matches. Of this, Aashirvaad which operates in packaged atta, ghee, spices and instant meals is the largest brand at Rs 3,500 crore growing by over 16 per cent followed by Sunfeast, which is into biscuits at over Rs 3,000 crore.

Others like Classmate stationary products, Yippee! instant noodles and pasta, Bingo! chips and Indian snacks are over Rs 1,000 crore each and Vivel soap, Mangaldeep agarbatti and Candyman confectionery are over Rs 500 crore each. ITC is market leader in packaged atta, premium cream biscuits and notebooks and is the second largest player in snacks, instant noodles, deodorants and agarbatti.

The company in its annual report said it is gearing up to meet newerits consumer trends such as emergence of health and wellness products, increasing preference for products rooted to ‘Indianness’ and with regional or cultural connect, importance of high quality, hygienic and environmentally sustainable products, increasing need for customised products, growth in demand for ‘on-the-go’ consumption formats and rising influence of social media and digitalisation on consumer preferences and shopping behaviour.
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While ITC’s packaged food business is already profitable, the other FMCG businesses are yet to become profitable. The foods business is expected to be the majority contributor to its goal of achieving a turnover of Rs 1 lakh crore from its non-cigarette FMCG businesses by 2030.

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