In a First, Coca-Cola India Partners with Zepto for the Collection and Recycling of PET Bottles in Mumbai



Mumbai, Maharashtra, India:

  • The initiative will try to gather again empty PET bottles from shoppers and recycle them 
  • The initiative is ready to go reside in choose places in Mumbai
  • The partnership is geared toward accelerating efforts towards efficient waste administration, as half of Coca-Cola’s World Without Waste imaginative and prescient

In a first-of-its-kind initiative, main drinks main Coca-Cola India, has partnered with 10-Min grocery supply service, Zepto, for a distinctive ‘return and recycle’ initiative for PET bottles. The joint initiative seeks to determine an organized course of of assortment of PET bottles with 100% traceability, to make sure efficient plastic waste administration.


The initiative is an extension of The Coca-Cola Company’s international aim of creating a World Without Waste. In line with this imaginative and prescient, the Company’s partnership with Zepto in India intends to create a round economy for plastic by connecting all members in the PET recycling worth chain. Leveraging the Zepto two-wheeler distribution community, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any model from shoppers.


Commenting on the initiative, Greishma Singh, Vice President, Customer & Commercial Leadership, India & South West Asia Operating Unit, The Coca-Cola Company, stated, “At Coca-Cola, we are continually leveraging our scale and reach across markets to reduce waste pollution and achieve our sustainability goals. This innovative partnership with Zepto provides a great platform to generate awareness, influence behavior, and encourage consumers to recycle PET bottles in a super convenient way from the comfort of their homes. We hope this partnership will enhance consumers’ inclusion in the path towards a more sustainable, better, shared future.”


Consumers can entry the ‘Return PET Bottles’ characteristic on the Zepto app, the place they’ll decide to return as much as 4 empty PET bottles throughout any model. The bottles will then be collected by Zepto riders throughout supply. The initiative has been launched in choose places in Mumbai and will additional be scaled to different markets in India quickly. Zepto has been main a related effort for paper bag assortment on its app the place clients have the choice to assist reuse baggage by returning them to the supply accomplice.


Vinay Dhanani, Chief Operating Officer at Zepto, stated, “Zepto users have an eco-conscious mindset where they have consistently expressed their interest and passion towards sustainability. Being a future-first brand and firm believer in protecting the health of the environment, we see an opportunity in leveraging our expertise to contribute to environment-friendly initiatives. On the back of our last-mile delivery network in Mumbai, we have been able to seamlessly integrate with this initiative that ensures effective plastic waste management. As one of India’s youngest and fastest growing startups, Zepto is excited to be a part of a collective change with Coca-Cola India that enables and inspires customers to make an impact. As we grow, our focus will be on creating an impact to build a better future for the generations to come.”


The Coca-Cola Company’s World Without Waste initiative is geared toward discovering options to international challenges of packaging waste, and is concentrated on three core pillars – (i) Design all major shopper packaging to be recyclable by 2025 & use 50% recycled materials in all packaging by 2030; (ii) Collect and recycle a bottle or can for each one the firm sells by 2030; (iii) Partner: Bring folks collectively to help a wholesome, debris-free surroundings.


In India, The Coca-Cola Company is working with accomplice organizations to attain full plastic circularity by bettering native recycling methods the place post-consumer cartons, cans, and bottles are effectively recycled.

About Coca-Cola India


Coca-Cola in India is one of the nation’s main beverage corporations, providing a vary of wholesome, secure, high-quality, refreshing beverage choices to shoppers. Since its re-entry in 1993, the firm has been refreshing shoppers with its beverage merchandise – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid vary of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia vary of sizzling and chilly tea and espresso choices, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged ingesting water and Kinley Club Soda. The Company alongside with its owned bottling operation and different bottling companions, by a robust community of over 2.6 million stores, touches the lives of thousands and thousands of shoppers, at a fee of greater than 500 servings per second. Its manufacturers are some of the most most well-liked and most offered drinks in the nation, with Thums Up and Sprite being the prime two promoting glowing drinks.


The Coca-Cola system in India is contributing in its personal small approach to constructing sustainable communities by neighborhood initiatives underneath World Without Waste, Fruit Circular Economy, water stewardship, girls empowerment, and many others. For additional data on the firm’s India operations and its merchandise, please go to:


About Zepto


Founded in 2021 by Stanford University dropouts, Aadit Palicha and Kaivalya Vohra, Zepto is India’s quickest rising e-grocery firm valued at $900 Million following its current Series-D fundraise of $200M from marquee international buyers together with Y Combinator Continuity, Kaiser Permanente, Nexus Venture Partners, Glade Brook Capital, and Lachy Groom. Headquartered in Mumbai, Zepto is current throughout 10 main cities in the nation, 1000+ staff robust, and delivering 3,000 merchandise, together with recent fruits and greens, day by day cooking necessities, dairy, health-and-hygiene merchandise, and so on., to Indian houses inside 10 minutes. Through robust tech capabilities, an environment friendly business mannequin, and a community of extremely optimised supply centres throughout its 10 places, the firm is revolutionising the Indian grocery phase presently pegged at $600 Billion, making it simpler and handy. Beyond grocery, Zepto has additionally launched a cafe providing that permits clients to order Coffee, Chai, and different Café gadgets, alongside with their groceries.

Click right here for Media Contact Details

Submit your press launch

Source link


Please enter your comment!
Please enter your name here