Honda Motorcycle and Scooter India Brings Its New OOH Campaign Floating Showroom in the Backwaters of Kerala


Honda Motorcycle & Scooter India Pvt. Ltd.


Gurugram, Haryana, India:
 Going past geographical obstacles to succeed in out to prospects forward of Onam, Kerala’s most celebrated pageant, Honda Motorcycle and Scooter India launched a first-of-its-kind out of doors marketing campaign ‘Floating Showroom in the Backwaters of Kerala’.


Taking the market nearer to its prospects with this new initiative, Honda goals to take the legendary Activa to far-away areas of Kerala for showcasing the ease of entry & sturdiness that the scooter gives to its tens of millions of loyal prospects in India.


Conceptualized by Tribes Communication, the new marketing campaign pays homage to Kerala’s iconic character whereas resonating with the metropolis’s iconic transportation channels by way of the backwaters.


Beginning its seven-day voyage forward of Onam pageant, from Arookutty, Honda’s Floating Boat showroom lined over 15 areas earlier than anchoring at scenic shores of Alleppey to have fun the tradition and spirit of the state. Noteworthy, the model marketing campaign registered a record-breaking progress of 41% in on-line queries and 24% in retail shops with a mixed enhance by 33% in branded associated inquiries.


Commenting on the success of the marketing campaign, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India mentioned, “We wished to create an expertise for our native viewers and narrate a narrative that may be relatable to them. Through the floating showroom activation, we’re delighted that our reference to our customers has grown stronger. The consequence achieved to date is an affidavit of Honda’s sturdy buyer join and we’re optimistic that this can contribute to constructing higher and extended relations with our viewers.”


Besides providing enticing schemes & reasonably priced finance choices, Honda Motorcycle & Scooter India model displayed enticing presents and schemes on the two-wheelers for the locals. With this marketing campaign, HMSI turned the first model to introduce such an unconventional promoting idea in India.


According to Mr. Gour Gupta, Managing Director, Tribes Communication,A brand storytelling has to be creative, compelling and engaging. Through the floating showroom activation, we wanted to create an unprecedented experience for the audience. We are glad to have generated a huge impact on the queries from the customers and are optimistic that the momentum will sustain.”

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About Honda Motorcycle & Scooter India


Honda Motorcycle & Scooter India (HMSI) is the wholly owned subsidiary of Honda Motor Company, Japan. Since its inception in 2001, HMSI has grown to develop into India’s 2nd largest 2Wheeler firm with greater than 50 million completely satisfied prospects throughout India. HMSI has manufacturing amenities in 4 areas – Manesar (Haryana), Tapukara (Rajasthan), Narsapura (Karnataka) & Vithalapur (Gujarat). Delighting its prospects, HMSI has an intensive community of over 6000 touchpoints with a further help from 200+ Best Deal shops (in over 200 cities) providing a one-stop resolution for pre-owned Honda two-wheelers. For extra data, please go to

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