CSA Launches Oxigen Proteas T20 Squad’s Theme Song and Campaign – Fireball by Pitbull in India


New Delhi, Delhi, India
CRICKET SOUTH AFRICA (CSA) today unveiled the Oxigen Proteas T20 squad’s theme song and campaign ahead of the 2016 ICC World Twenty20 tournament which takes place in India.

In June last year, Oxigen Wallet became the official Proteas T20 team sponsor.

With T20 cricket all about excitement, fun, energy and entertainment, CSA’s video content production agency T+W presented a concept for the Proteas’ World T20 campaign that included all these elements in the form of a music video.

The theme song, Fireball by the world famous, Pitbull, with lyrics like “I’m on Fire”, “Born in a flame”, “The best you ever had” and especially “Bringing it back”, the song was the perfect choice for the ICC World T20 campaign.

The song resonated with the team because Fireball had a tie-in with the #ProteaFire culture that the team developed in 2012 and that culture had been shared with fans over the past 24 months.

Pramod Saxena, Chairman & MD of Oxigen Services said, “We are extremely delighted with our steadfast business partnership with Blue Label Telecom for the last 12 years, and with our sponsorship for Cricket South Africa for the Oxigen Proteas T20 squad, we find another energizing association. This campaign sets a global example on how promotions across countries can be weaved together for a worldwide reach. I would like to thank and wish the CSA teams all the best for their games during the 2016 ICC World Twenty20 tournament.”

The Proteas were involved in the creative process from the very beginning, and it was decided that as well as a studio shoot where they got to play out their rockstar fantasies, the music video needed to include South African fans, the people they play for.

As part of the campaign, The Protea supporters have the opportunity to send their messages of support and good luck to be seen by the team at the ICC World T20 in their hotel Team Room by simply using the hashtag #ProteaFire on Twitter and Instagram or Facebook. Only public posts on Instagram will be displayed on their screen.

Facebook users can go to https://www.facebook.com/inspireProteas and post on the page. Once the social media post is published, fans can log into http://cricket.co.za/add-your-voice to see the messages of support from all other Protea supporters as well as search for their own messages on the team’s inspirational wall. The Oxigen Proteas will also have access to this Social Media Wall at their hotel’s team room.

The “Fireball” theme song can be viewed on You Tube by clicking onto the following link https://youtu.be/GLnUaxY6TQM

Due to music rights issues, the song can only be viewed in South Africa and India for now.

About Oxigen Services

Oxigen Services India Pvt. Ltd., powered by 11 years of service excellence in the digital business of micro payments of services and remittances in a ‘real time’ environment is India’s Largest Payments Solutions Provider. Its business involves service aggregation and distribution, utilizing mobile, PoS and web for online payment processing and money transfer services. It is built to service the nation’s Telecom/DTH Operators, multiple Services Providers and Banks, pan India.

Oxigen has a retail footprint of 2, 00,000 outlets and has processed over 2 billion transactions till date with a current transaction volume rate of 600 million transactions per annum. It has a large customer base of over 150 million. A large bouquet of services is integrated into a single transaction & payment processing platform, including Prepaid, Postpaid & Subscription based services like Mobile Money Transfer, Recharges, Bill Payments, Ticketing and Subscriptions for all leading service providers across a wide spectrum of industries, like, Telecom, Direct‐to‐home TV, Internet Broadband, Travel (Railways/Airlines/Bus), Cinema/Movie Tickets, Utility Bill Payments, Gaming, Music & Movie downloads & more.

Oxigen Wallet is India’s first Non-Bank Mobile Wallet app, approved by RBI, which allows you to send and receive money through popular social channels like Facebook, WhatsApp, Twitter, SMS and Email. A customer can instantly send money to any mobile number or bank account in India, even if the recipient is not a registered Oxigen Wallet user.

Oxigen Wallet services include money transfer/ Mobile/DTH/Data Recharges, Postpaid, Utility bill payments and Gift Cards for over 60+ brands. Customers also earn loyalty points that can be redeemed as cash into the wallet or as PayBack points.

Oxigen Wallet, with 20 Million users, is a product of Oxigen Services Pvt. Ltd, India’s largest payment service provider. Accepted at over 9000 merchant locations and 10000 online sites like BookMyShow, eBay, PVR, OYO Rooms, Jabong, and more, Oxigen Wallet offers a safe, secure and convenient payment solution via the mobile.
Loading money into Oxigen wallet app is easy; you can use credit cards, debit cards or pay cash over the counter through any of Oxigen’s 2,00,000 retailer / partners across the country.

App available on Android Play store, iOS App Store and Windows Store or visit www.oxigen.com


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