Ugadi or Gudi Padwa is a festival that brings families and communities together to celebrate new year and happiness. The festival is celebrated with a lot of fervour by customary decorations with mango and neem leaves along with rituals. To add to the joyous occasion and excitement, TikTok, world’s leading short format video platform, has launched a new campaign – #TikTokUgadi, to bring the festive community together virtually for the celebrations.
As part of the creative campaign, the TikTok community is celebrating the festival by inviting users and friends to share their wishes and good fortune with their loved ones. Leading celebrities and creators such as Allu Sirish, Sudheer Babu, Akanksha Singh, Fun Bucket Bharghav and Maahi Gouthami are sharing their wishes using #TikTokUgadi, which has garnered over 11 million views on the platform so far. A lot of TikTok users are also posting creative videos from home expressing the joy with specially curated quirky stickers and Happy Ugadi Frame including the major Ugadi symbols such as flower decoration and the earthen pot.
On this auspicious occasion, TikTok wishes all its users a very happy and prosperous #TikTokUgadi. Join TikTok and be part of its vibrant community of talented users by participating in creative in-app campaigns and initiatives.