If your website isn’t fast enough, you will lose customers. Essentially, everyone wants what they want, they want it yesterday, and they want it exactly as they expect it to be. If your website doesn’t move as quick as competitors, prospective clients won’t give you the time of day. However, getting sites running efficiently and continuously is a moving target.
Here’s what’s going on: technology expands on itself at predictable intervals. Gordon Moore noticed how certain physical components of computers miniaturized on a sort of bell curve, and crunched the data mentally enough to make a prediction. As time has gone by, Moore’s observation has been borne out.
Now its recognized that about every eighteen months, computational ability at the highest levels of society doubles on itself. This trickles down to the rest of us about every three to five years, depending on our region.
For example, Silicon Valley and Tokyo are toward the “top” of the tech pyramid, while places like Alaska or Wyoming are nearer the base. Still, they’re ahead of second, third, and fourth-world countries.
Goal Posts That Are Always Moving
At any rate, this means the “goal post” of fast-functioning websites are always shifting. How people access the web changes with time, too. Today, more people access the internet through mobile devices than they do through traditional desktop internet portals. Accordingly, your site absolutely must be optimized for mobile interactivity.
Here’s the other thing you need to think about, though. Because tech goalposts are always moving, you can’t just “redesign” your website two times a year and call it good. Essentially, the present environment predicates continual management. At all times, you need to be updating that site. Well, maybe not at all times; but continuously, anyway.
This makes things difficult, because it generally means the need to hire a specific professional for the purpose. However, this need not be your only recourse in contending with this modern shifting tech reality.
As it turns out there are remote options to monitor the progress and activity of your website, allowing you real-time insight into what’s working, what isn’t, and what you should look into augmenting. Just check out Loggly to get an idea what’s available.
Essentially, you need to “log” everything on your site. Every action. This isn’t feasible to do manually, but it does happen automatically with most software. The issue is going through that automatically generated information to determine what is and isn’t relevant.
Ideally, your operation is going to expand naturally anyway. It’s going to get more efficient, it will get more clientele, it will experience more traffic, and you’ll want to upgrade in accordance with the pace at which your business is in development—while, of course, keeping pace with technological advancement simultaneously. Consultation or outsourcing is often wise.
Next, be sure to diminish that which “clogs up” or “slows down” how fast your site loads. A lot of busy graphical displays are a bad idea. You don’t need animation of one kind or another on every page. What’s a lot better is consolidating necessary animated or video demonstrations to secondary pages, assuring primary ones load as swift as possible.
Retaining Relevance And Site Swiftness Perpetually
The tech goal posts are always shifting. Every eighteen months to five years, depending on where you are in the “cycle”, expect things to double on you. People are also changing how they interact with the internet, mobile connectivity is key, you’ve always got to be updating your website, and it’s very wise to keep that which slows loading to a minimum.
Follow these tips and you’ll be more effective at finding your “rhythm”, as it were, in terms of swift website management. One thing you can’t do is design it and leave it static. However, if you keep it updated, check your logs, and augment as necessary, you’ll likely do well in keeping functionality swift and easily navigable.