Pass Pass Pulse, India’s favourite hard-boiled candy with a tangy twist, has launched one of most exciting Influencer Marketing Campaign #PulsePePulseChallenge on major social media platforms.
To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand. Sounds easy, try it; this seemingly relaxed challenge tests focus, stability and agility.
The idea behind the challenge is to encourage candy lovers to engage in a fun activity with their favourite Pulse. The challenge kick-started with some of the biggest influencers in the market like Aparshakti Khurana, Prajakta Koli, Ashish Chanchlani, Kriti Vij etc, trying their hand to stack Pulse pe Pulse. The influencers loved the excitement #PulsePePulseChallenge and are now inspiring their followers to try the same and post it on their respective social media handles.
The #PulsePePulseChallenge has been executed in collaboration with Pollen, Foxy Moron’s Influencer Marketing vertical.
Pass Pass Pulse, the candy from DS Group stormed the hard-boiled candy market with its launch in 2015 and has maintained its position of No.1 hard-boiled candy brand in India for the last three consecutive years.