ORRA Introduces Shaurya, Men of Platinum Range


ORRAone of India’s finest jewellery chains is now introducing an exciting range of Platinum jewellery exclusively for Men.  Having already made a mark with Platinum bands for couples – ORRA Platinum Couples & other jewellery for women – this launch will further consolidate ORRA’s position in Platinum.

The new collection from ORRA Men of platinum is named “Shaurya” – designed keeping in mind the different dimensions of a man today. Dimensions that make his character. Bringing alive the emergence of a new breed of men, men of character. These are men whose values define them. The new collection combines platinum with rose gold highlighting various facets of his character, a side that is tough &stands for values like courage, perseverance & conviction. The other represents softer values such as humility and the ability to carry people along. It is these values that earn him respect from all. They leave behind a lasting impression inspiring and encouraging others around him to follow suit. In a world where materialistic wealth alone cannot be a mark of a man, it is this value system that calls him out & differentiates him from the rest.

Platinum, found in only a few select locations around the world is exceedingly rare and perfectly symbolizes values that are rare & a few men live by. The collection comprises of 46 pieces ranging from neckwear (Chains and Dog Tags), bracelets, rings, SikhiKadas, all designed with ORRA’s unique technology. The jewellery is extremely lightweight and complements any outfit. The Shaurya collection starts at a very attractive price point of 21K. EMI options with 0% interest are available making a rare metal like platinum accessible

The ORRA Men of the Platinum range is an initiative in collaboration with Platinum Guild International – India who launched the men’s jewellery category earlier this year under the flagship brand of Men of Platinum. It brings together the design capabilities of ORRA and the expertise of PGI. PGI and ORRA have been partnering for over a decade to make Platinum jewellery more accessible to the Indian audience. Over the last few years, the demand for platinum has been strong and on the rise. Last year alone saw an overall growth of 40% in platinum sales over the previous year.