Hyderabad, 22nd October 2019: Kiehl’s Since 1851, the New York City-based apothecary and creator of fine quality skin and hair care, welcomed the festive season with an enthralling evening in their store at Forum Sujana Mall. The Guest of Honor was Lakshmi Manchu, an Indian film actor, best known for her body of work in the Telugu film industry and her philanthropic initiatives for several causes.
Standing true to Kiehl’s old-world, customer-centric heritage, the Hyderabad store was transformed to welcome the festive season. The Kiehl’s vision has been at the heart of every product and service debut over the company’s 168-year history. From ingredient research, formula safety testing to localized store decor – all elements are tailor-made to suit the needs of patrons in the local community.
As with all of Kiehl’s stores, the Hyderabad store also speaks of old-world apothecary aesthetic and is infused with contemporary elements that reflect both the surrounding community and are in sync with the company’s New York roots in the City’s East Village neighborhood. The expansion stays true to the brand’s vision and brings to the Hyderabad store, Kiehls’s signature sampling stations, servicing section and gifting area.
In light of the festive season, the event focused on several products. In the limelight were Kiehl’s Powerful-Strength Line-Reducing Concentrate and Clearly Corrective Dark Spot Solution. While the former drastically reduces fine lines and improves skin texture, the latter promises rejuvenated skin and reduced discolourations.
The event saw experts from the Kiehl’s team offering a series of informative sessions. From research, testing to sampling and packaging – the sessions offered a glimpse into the extensive process which goes into making a Kiehl’s product.
Speaking on the occasion Lakshmi Manchu said, I am immensely delighted with Kiehl’s finally arriving in Hyderabad. It’s one of the oldest body care products and I am a big fan of their products. Especially for Hyderabad’s weather, Kiehl’s has some amazing products. These are devoid of chemicals which harm your skin, they are mostly made from different herbs and clay sourced from across the world. The ingredients in each product is very very different. The experts at the store are highly knowledgeable to guide you on the products which suit your skin the best. Kiehl’s has products which can ensure a flawless skincare, she added.
In respect to the event, Santosh Kumar, DGM, Kiehl’s said, “The opportunity to explore the Indian market is deeply treasured by Kiehl’s. At Kiehl’s, we strive to offer our beloved skin care products through the most attentive and personal service possible, a reflection of our longstanding apothecary heritage. In line with Kiehl’s vision, our store in Hyderabad promises that the best services are offered to the community. Our generous sampling program is a reflection of our long-standing apothecary heritage – and long ago set the service bar in the industry. Our mission is to serve our customers’ individual needs and these initiatives have stood the test of time over decades of service. As we continue to grow, the responsibility of providing personalised skincare for different skin types increases and we are confident of penetrating the Indian market with our well-researched products”.
The driving force of Kiehl’s vision is the ‘try before you buy’ initiative. Allowing clients to try products before they purchase, this 92-year old initiative has won hearts and has led to loyal patronage over the years. Kiehl’s journey from humble beginnings in 1851 as an old apothecary in New York’s East Village neighbourhood to 250 stores around the world including 13 flagship stores in India is one which deserves attention and applause.
Standing true to its commitment to provide unparalleled skincare, all Kiehl’s stores promise unwavering customer service. Taking a cue from the success of Kiehl’s stores across the world, it’s no surprise that all Kiehl’s customer representatives have the technical know-how to guide clients and leave no stone unturned to provide unmatchable service and expertise.