While Selfie has had the world hooked on to it since the past few years, Tanishq keeps up with this trend and introduces a jazzy concept with a smart twist- the #Jewelfie.
Tanishq, India’s most trusted jewellery brand has launched an interesting and unique campaign in the wake of the festive season called the #Jewelfie, where the brand is inviting everyone to upload their selfie wearing their most favourite jewel piece and post it on their social media handles (Facebook and Instagram) along with the story behind that special piece. By using the hashtags #Jewelfie & #Tanishq, participants can win attractive prizes every week till this Diwali and be eligible for the grand prize at the end of this contest – A stunning Tanishq neckwear set with enameled detailing from their latest collection for Diwali, Virasat.
With the much awaited festive season, women are all gearing up for socializing and parties with their friends and family and jewellery being the soul for all the occasions, Tanishq endeavors to be a part of those prized moments.
Tanishq is always known for touching the emotional aspects of relationships and yet again with Diwali fast approaching, the brand is more than happy to recognize the connect women share with their jewellery. With story-telling being the central theme of the campaign, the most appealing story tellers and their gorgeous pictures will be shortlisted and will stand a chance to be one of the weekly winners or the Grand Prize Winner.
Sharing her thoughts on the launch of this campaign, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said, “Tanishq has always aimed at being creative by bringing enhanced experience for the customers. Diwali being the best time to indulge in one’s jewellery and this is Tanishq’s way of making things interesting for women who love to adorn themselves with jewellery and sharing it on social media. With this creative and fun campaign, we hope to be part of every woman’s celebration and make this festive season an exciting one.”