INTRODUCING COCA-COLA x DIESEL: THE (RE)COLLECTION MADE PARTIALLY OF RECYCLED MATERIALS FROM PLASTIC BOTTLES
Delhi, September 27, 2019 – This Autumn, two iconic brands, DIESEL and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted and edgy capsule collection partially made of recycled materials, available online, worldwide from 7th October 2019.
The range includes recycled materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of the Diesel casualwear aesthetic combined with Coca-Cola iconicity. Creating beautiful fibres from plastic, this collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibres.
The collaboration will roll out worldwide from September 28, with a global first showcase of The (Re)Collection taking place at the renowned department store, Galeries Lafayette, in Paris. This event will unveil the collection and bring to life the unique recycling message during Paris Fashion Week as well as give Parisian style seekers the chance to dress in style with a collection incorporating recycled materials. The launch event in Paris will be followed by a series of collateral events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam, New York, among others.
The (Re)Collection will exclusively be available at 11 Diesel India stores from 7th October’19 with a retail price starting from INR 6,000 to INR 25,000. Diesel India will also be showcasing the capsule collection as a pop-up in major cities.