The report titled “Turkey E-Learning Technology and Content Market Outlook to 2023 – Growing Demand for M-Learning and Higher Use of Videos and Animation to Foster Market Growth“ provides a comprehensive analysis on the E-Learning market of Turkey. The report covers various aspects including introduction on Turkey E-Learning market, market overview and genesis, market size by revenue , market segmentation by content services and technology services, by type of content (open courseware, multimedia, online tests, others such as uploading existing content), by the type of content format (video, audio and text), by the source of learning (MOOC’s, E-books, M-learning and Gamification) and by the type of technology (LMS, smart classes, smart authoring tools), by type of end users (schools, universities, Corporates and others), E-learning market ecosystem, heat map, trends and developments, issues and challenges, SWOT analysis, competitive landscape and government regulations. The report concludes with future market projections and segmentations and analyst recommendations highlighting the major opportunities and cautions.
Turkey E-Learning Market Overview and Genesis
The E-Learning Market in Turkey grew at a positive double digit CAGR between 2013 and 2018. The E-learning market of Turkey is in its nascent phase and is moving towards growth that is boosted by increased internet penetration, increased number of smartphone users and various initiatives undertaken by the Government of Turkey such as FATIH Initiative. The market includes companies providing both technology and content services. The industry is slowly implementing technologies such as AR and VR. The increase in the internet penetration to 65.0% of the total population along with increase in the number of smart phone users to 46.5 million in the year 2018 has given a boost to market revenues.
Turkey E-learning Market Segmentation
By Content and Technology Services: The E-learning market is dominated by the content market services in terms of generating revenue in the year 2018. The increase in number of students enrolling in high schools and the increase in working population in Turkey are some of the major reasons for increase in demand of E-learning, while technology services accounted the remaining revenue share in the Turkey E-Learning market during 2018.
By Type of Content (Multimedia, Open courseware, Online Tests and Others): Multimedia contributes a major share in terms of generating revenues for the industry during 2018 resulting from a rise in the demand for interactive applications which requires multi-media features on the software platform.
Multimedia is believed to be more engaging for end users. Open courseware, uploading of existing content, and online tests accounted for the remaining market share in the year 2018.
By Content Format (Video, Audio and Text): Video format contributed to a major share in E-learning market in terms of revenue in the year 2018. Video format is preferred amongst the consumers as watching a video for learning is a conventional method of learning and the availability of smart phone, laptop or PC makes it easier for people to learn on the go. Text format is the second highest contributor, while audio format accounted for the remaining revenue share in 2018.
By Source of Learning (MOOC’s M-learning, Gamification and E-books): MOOC’s and M-learning are the highest contributors of source of learning in terms of revenue for the year 2018. MOOC’s contribute one of the largest shares in the market as it is available for free and hence more people can afford it. M-learning on the other hand ease out the learning process as it can be accessed anywhere at all times. Gamification and E-books contribute to the remaining market share during the year 2018 in Turkey E-learning market.
By Type of Technology (LMS, Smart Authoring Tools, and Smart Class: The major share in the technology market is held by learning management system (LMS) due to its increased use in corporate firms. Smart classes and smart authoring tools are still trying to make a place for themselves in the market and contributed to the remaining shares of the overall technology market.
By Type of End Users: K-12 (Schools) contributed highest share in terms of revenue in Turkey E-learning market in 2018, since the Government of Turkey is more inclined towards improving the education quality from the root itself. Schools were followed by universities, corporates, vocational training programs and other end users such as home users thereby, collectively capturing the remaining revenue share in Turkey E-learning market during 2018.
Comparative Landscape in Turkey E-Learning Market
Competition within the Turkey E-Learning market was observed to be highly fragmented owing to the presence of numerous players within Turkey’s E-learning space. Despite having a large number of market players, the market has a few renowned companies who were able to establish their brand in the market. A handful of global players are also making a mark in the market by bringing technological advancements. Companies are implementing gamification for smart solutions to gain a competitive edge. Companies are paying emphasis on the needs of the end consumers and have started to pay attention on the quality of the service being provided in order to gain popularity in the market. Brand image of the company will help the company out stand amongst rest. The major players in the market are Enocta, Einstein, Udemy, Moodle, Globed and many more. These players
compete in the E-Learning market on the basis of target audience, technological capability, distribution network, client acquisition/retention, fees and courses offered.
Turkey E-Learning market Future Outlook and Projections
Turkey E-Learning market in terms of revenue will increase at a double digit CAGR during the forecasted period 2019E–2023E. In Turkey, the E-Learning space is further expected to expand majorly due to rising governmental initiatives to improve the country’s quality of education by adopting various E-learning systems over the long term. In future, it is anticipated that the demand for both content and technology services will be further augmented largely due to increasing growth in the education sector. The demand for content services dominates over technology services in 2018. The future will witness the involvement of foreign players in the market who will enter the market through partnerships with the domestic players.