Americans purchase nearly seven billion greeting cards each year to celebrate and honor their loved ones. If you’ve been thinking about starting a greeting card business, 2019 is a great year to start.
Whether you’re creating your own or searching for printed cards to stock, we’re here to answer your questions about how to start a greeting card business. Read on for a complete guide to get your card business up and running.
The Joy of Greeting Cards
Sending and receiving greeting cards is an experience that’s enjoyed by people all over the world. Countless milestones in life warrant a greeting card, like birthdays, anniversaries, and weddings.
Even in today’s technological world, over one billion holiday cards are purchased each year. Even millions of generic greeting cards are sold simply to express thanks or say hello.
How to Start a Greeting Card Business
Ready to start your own greeting card business? Before you begin, it’s important to know what to expect and how best to prepare. Follow these steps as a guideline to get your greeting card business up and running.
Do Your Research
Like any industry, it’s important to know about the greeting card market. Research the industry and know who you’ll be competing with. Try to find a need that you can fill and identify your target audience. Maybe you want to specialize in unique greeting card sizes or thank you cards that sing.
Know Your Brand
To market your brand successfully, you need to have a clear brand that targets your ideal audience. Think about how you want your greeting card business to be identified–do you specialize in funny cards or handmade cards? Are all of your cards inspiring or do they hold shocking messages?
Stock Your Business
Take your time to shop around and find the perfect cards for your business and brand. Once you find the ones you want, stock up and make sure they’re ready to go to your customers.
If you decide to make your cards by hand, now is the time to learn how to make a card and stock up on supplies. Then you’ll want to invest plenty of time to create your stock so that your store is full and ready for customers.
Make It Legal
Don’t forget to apply for a business license with your state or local government. Even if you’re running a home-based business, you’ll want to make sure you meet all legal requirements.
Market Your Business
It’s important to put your business out there and market to customers who won’t know about your new business. Create a website and set up social media accounts to draw in crowds.
Your Creative Business
A greeting card business is a great way to combine your creative skills with your entrepreneurship skills. You’ll be part of an old but flourishing market that brings in billions of dollars each year. Following this easy guide will show you how to start a greeting card business so that it’s successful and fun.
Looking for more ways to market your creative business? Explore our tips and tricks on building a brand that cultivates a following.