EY in India acquires C Centric to enhance customer experience


Mumbai, July 25, 2019: EY, the leading professional services brand in India, today announced the acquisition of C Centric, a leading provider of CRM solutions and services to help businesses rethink, redesign and deliver better customer experience. The acquisition strengthens EY’s commitment to support businesses in their transformation journeys by bringing a customer-insights driven strategy that helps organizations look at digital from every angle and unlock the power of key disruptive technologies like AI, RPA, Analytics, Cloud among others.

Today, organizations are looking for the right partner who can help them effectively engage more customers and enhance customer experience with actionable customer insights, using the power of emerging technologies. With the acquisition, EY brings on board a team with extensive experience in conceptualizing and implementing CRM solutions. The team’s capabilities range from both online as well as on-premise CRM implementations, that include social CRM, cloud CRM, SaaS CRM, and Artificial Intelligence (AI) and Robotic Process Automation (RPA) powered CRM.

Rohan Sachdev, Partner and Leader, Advisory Services, EY in India said “The C Centric team has a strong reputation in the market for delivering leading edge CRM solutions and services across industries, particularly financial services including banking and insurance. Over the past couple of years, we have collaborated with the C Centric team in strategizing and implementing several complex, large-scale digital transformation programs and our clients have benefited immensely from this association. Their addition to EY will strengthen our ability to help businesses capitalize on the digital wave and provide an end-to-end digital experience to customers.”

Shubho Bhattacharrya, CEO of C Centric said “CRM implementation is key to a digital roadmap of an organization and puts customer insights at the center of the business transformation strategy. Over the last decade, we have enabled organizations to respond to digital disruption across industries through state-of-the-art CRM solutions. We at C Centric are very excited to be joining EY, a globally connected, multidisciplinary professional services organization and it is a great match with our heritage in digital transformation and EY’s rich innovation consulting culture.”