Australia Gym and Fitness Centre Market Outlook to 2023: Ken Research

Functional Fitness Major ‘MultiFit Announces India’s First Gym Chain Driven Fitness Incubator Program
Functional Fitness Major ‘MultiFit Announces India’s First Gym Chain Driven Fitness Incubator Program

The report titled “Australia Gym and Fitness Centre Market Outlook to 2023 – By Revenue Stream (Membership Fee and Personal Trainer Fee), By Subscription Period (1 month, 3 months, 6 months and 1 year), By Region, By Number of Gyms, by Subscription Fees and By Gender” provides a comprehensive analysis of fitness center market Genesis and overview, market ecosystem, market structure, market size,  and market segmentation by Revenue Stream (Membership Fee and Personal Trainer Fee), By Subscription Period (1, 3, 6 months and 1 year), By Region (New South Wales, Victoria, Queensland, Western Australia, Southern Australia, Australian Capital Territory, Tasmania and Northern Territory), By number of gyms by subscription fees (Below 850 AUD, Between 850-1200 AUD and Above 1200 AUD) and By Gender (Male & Female). The report profoundly covers major market growth drivers, market trends and challenges, snapshot on personal trainer market, snapshot on other fitness services market, customer profile in the fitness services market, Business profile (including fitness business and sole trading), major pain points faced by customer for a fitness center and SWOT analysis.

Competition landscape, competition nature, major competition parameters and company profile of major players (Anytime Fitness, F45 Aus Hold Co. Pty Ltd., Cross Fit, Snap Fitness, Good Life Health Clubs, Plus Fitness, Jetts Fitness, Fernwood Fitness, and Virgin Active) have been covered. The report also covers future revenue growth along with market segmentation and analyst recommendation including where to set up fitness center, which all services should be offered, the best practice that should be followed for attracting customers.

The report is useful for organized and unorganized fitness centers, potential entrants and other stakeholders to align their market-centric strategies according to ongoing and expected trends in the future.

Australia Fitness Services Market Size and Overview

Market Size: Australia fitness service market has witnessed strong growth owing to the increasing proportion of the unhealthy population, rise in health consciousness among the adults, growth of household disposable income, changing lifestyle and fashion trends, innovative marketing strategies being implemented by major fitness centers in the country, higher demand for fitness services by women and the growing number of penetration of international brands across the country. The market is currently at maturitystage due to the presence of a large number of players existing and fierce competition among each other. A major contributing factor to the boost in revenue had been the addition of integrated fitness services such as Yoga, Pilates, and Swimming, provided under one roof. Additionally, an increase in the demand for personal training and increasing disposable income and various other factors have supplemented growth. There has been an increase in the number of gym subscribers and fitness centers which also stimulated the growth of the fitness services market in 2018.

Market Segmentations

By Major Revenue Stream: Gym Membership has been the largest revenue generating stream in Australia with a share of more than half of the overall revenue generated in 2018. The reason for membership fee dominance is that a membership fee is compulsory to pay in order to avail any fitness service offered by the gym. The revenue generated by Personal Training has grown due to the continuous growth in the demand for qualified fitness professionals and certification courses in the country. Personal Trainers have acquired revenue share of more than one third of the overall Australia Fitness service market size in 2018.

By Region: New South Wales has accounted for the maximum number of fitness centers capturing more than one-third of the total number of gyms in Australia since it is the most populated state in Australia. Victoria has the next highest percentage share for a number of gyms in it. Australian Capital Territory, Tasmania, and Northern Territory have a lower percentage share in terms of a number of gyms.

By Type of Market: Organized market dominated with a majority share of the total revenue was driven by the service offering and ease of access due to presence across different states. The unorganized market has a low share in terms of the revenue generated in 2018 since it has limited gym centers and gym members across Australia in 2018.

Number of gyms by subscription fee: The most preferred subscription fee charged by a majority of gyms is up to 850 AUD since this fee is affordable by the customers and good facilities & services can be provided in it. The next most preferred subscription fee is between 850-1200 AUD.

Competitive Landscape

Australia Fitness Service the market has largely been fragmented and organized in terms of revenue generated. The market is dominated by the organized sector considering the revenue, number of fitness centers and the number of gym members. The market is highly concentrated in New South Wales, Victoria, and Queensland with intense competition. Existence of international players in the market has made it more competitive. Major players in the organized market are Anytime Fitness, YMCA Australia, Good Life Health Clubs, Cross Fit, Plus Fitness, Snap Fitness, F45 Aus Hold Co. Pty Ltd. and others. Major players in the unorganized market are Powerhouse Gym, Furious Fitness 24/7, Stepz Gym, Derimut Gym, Your Fitness and others.

Market Future Outlook

The Australia fitness service market has been anticipated to grow, registering a single digit CAGR during the forecast period (2018-2023E). Increasing unhealthy eating habits, growing demand for personal training, expanding the geographical presence of major fitness centers and diversifying services portfolio will act as a tailwind for market growth. The revenue share of gym memberships is expected to decrease in 2023E since there will be an increase in the demand for personal training due to daily monitoring of progress, extra attention and customized exercises given to the customers. The revenue share of personal training is expected to increase with a double-digit CAGR in the forecast period (2018-2023E).