New Delhi, 4th of July 2019: Coca-Cola India has introduces Fanta Juicy + for a new refreshing experience. This is a new variant of company’s orange flavored sparkling drinks. Fanta Juicy+ contains real juice of orange, which will enthrall people’s taste senses with Fanta Fziz. For promotion of this new beverage Coca-Cola engages Bollywood Actress Sara Ali Khan as new brand ambassador with a motive to popularize Juicy+ among youth generation.
On the occasion of the launch of this new drink, Shrenik Dasani, vice president-sparkling category, Coca-Cola India, said, “Fanta is always Is known for its potential to create its own fruity flavor, bubbly bubbles. With this new launch, we are incorporating the taste of real orange juice in this mix, it will be more fruity for our consumers, they will experience more fun. But we are not staying here right now! We are really very happy to welcome Sara Ali Khan to the Fanta Family. Her lively and fun-filled image will definitely make Fanta Juicy+ more fancy more fruity and wonderful than before. ”
Commenting about his association with this brand, Sara Ali Khan said, “I am happy to join Fanta! I think that Fanta matches best with my enthusiasm because it has of Orangey, Juicy and Fun filled. I believe that there is something similar in me too! It’s about fun and I think that’s Fanta and I’m both loves it. ”
As an Ambassador of Fanta, Sara will be associated with various types of consumer activities for the brand. They will also connect with digital and social media and marketing programs.
Fanta Jucy + is the Orange Juice served from local fruits in India. With the launch of this new variant, Coca Cola India is expanding its portfolio by offering sparkling drink mixed with fruit juices. As part of the “Fruit Circular Economy” initiative, the company is developing a range of juice, and is compiling fruit juices in its sparkling products, as well as introducing new products in the beverage area.