Government wants to make ‘Khadi’ an International Brand

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Union Government led by PM Narendra Modi focuses to promote Khadi products all over the world and taken various initiatives to make Khadi an international brand.  Ministry of Micro, Small and Medium Enterprises, through Khadi and Village Industries Commission (KVIC) has working to promote Khadi in India and abroad.

To ensure genuineness of Khadi “Khadi Mark” has been notified by Government of India.

Ministry of Commerce and Industry, Govt. of India has extended KVIC, the status of Deemed EPC, for supporting promotion of Khadi and Village Industries products in international market. 1088 Khadi & Village Industries Institutions and REGP/PMEGP Units have taken its membership to enter the field of export. KVIC through its assisted institutions and units participates in various international exhibitions:

Tie up arrangement with premier institutions like Federation of Indian Export Organization (FIEO), World Trade Centre (WTC), Indian Trade Promotion Organization (ITPO), Trade Promotion Council of India etc., for invigorating business opportunities in the overseas market by conducting exhibitions and workshops for Khadi Institutions. Tie up arrangements for bringing out innovative export quality product designs with NIFT, etc.

KVIC Promoted Khadi products on the occasion of 72nd Independence Day celebrations on 15th August 2018 in 10 Indian Consulates abroad last year as well as  under an activity of “Global Khadi” on the    celebration of 150th Birth Anniversary of Mahatma Gandhi in 57 Indian Embassies/ Missions abroad.

To unique identity of “Khadi”, a separate HS code for 22 items of Khadi product is also requested from the Ministry of Commerce for recognizing the potential of export of KVI products.

KVIC engaged fashion designer of national and international repute for Fashion Designing to make Khadi products more competitive and appealing in the domestic as well as overseas market segment.

Financial support under International Cooperation (IC) Scheme of Ministry of MSME for Technology infusion and/or up-gradation of MSMEs, their modernization and promotion of their exports through participation in international exhibitions/trade fairs etc.

KVIC has already obtained registration under Trade Mark “KHADI” in 5 countries of the world viz. Germany, UK, Australia, Russia and China but earlier it comes in notice that Some countries such as Germany are using Khadi as a brand and selling their products. In Germany, the Best Natural Products (BNP) has obtained registration of Trade Mark “Khadi” under classes-3,21,31 from the European Union Intellectual Property Office (EUIPO) and selling the products like soap, perfumeries, hair oils etc.

So Government has taken strong to prevent/misuse of Trade Mark of ‘Khadi’ under which KVIC had filed invalidation application against BNP and filed appeals in the matter; but it could not succeed. KVIC has filed application for revocation of the Trade Mark “KHADI” registered by BNP on the ground of non-use. KVIC is also proposing to negotiate with BNP for assignment of its registered Trade Mark “KHADI” in favour of KVIC.