Mumbai, August 20, 2018: Orowealth, a leading fin-tech company and India’s first zero commission Direct Mutual Fund Platform; today announced the appointment of Ms. Ankita Gaba, a serial entrepreneur and the Co-Founder of Social Samosa and Superchooha, as Head of Marketing. Ankita will be leading 360 degree marketing campaigns for the brand, including content and digital marketing strategy for the new age wealth management company.
Ankita is an award winning digital marketer with a 10 year entrepreneurial streak. She has successfully built startups like Superchooha, one of India’s first digital marketing agencies; and Social Samosa, a B2B content portal on social media. She has also led Sales and Marketing for Newsroompost.com, a news and content portal. Ankita is a Post Graduate in Business Management from Wellingkars Institute of Management Studies and has completed her Bachelor in Management Studies from Mumbai University. She also holds a Diploma in PR and Advertising.
Orowealth.comappoints Ankita Gaba, Co-Founder, Social Samosa as Head- Marketing
Speaking on the appointment, Mr. Nitin Agrawal, Co-Founder & CEO,Orowealth said “We would like to extend a warm welcome to Ankita to the Orowealth team. Ankita has extensive experience in digital and content marketing across industries and has built numerous brands from the scratch. We are confident that her experience will be extremely valuable for Orowealth as we strive to expand our business and reach out to more customers, across the country.”
Added Ms. Ankita Gaba, Head- Marketing, Orowealth, “I am very excited to be a part of the Orowealth family. Orowealth is doing fantastic work to revolutionize wealth management in the country. The role is extremely exciting and the culture at Orowealth breeds intrapreneurship. At Orowealth, I feel that I am a part of a brand that I will help grow from ground zero, just like one does in a startup.I look forward to being a part of the Orowealth journey.”
Ankita has won numerous awards and accolades in her career including being listed amongst top 100 social media consultants in the world and top 50 Digital Marketing Professionals in India. She was also awarded the Social Media Entrepreneur of the Year award. She was also listed as the top 50 women to follow on Twitter.
Orowealth offers zero commission products and personalized financial advice to retail investors with the aim of maximizing their returns. Oro Wealth has existing partnerships with large financial institutions like Sharekhan and Online Trading Academy to provide wealth management solutions to their clients.Orowealth was founded in the year 2016 by 3 IIT-IIM alumni, Nitin Agrawal, Vijay Kuppa and Yogesh Powar. Aimed to ‘make investors richer’, Orowealth offers financial tools for execution, analysis and advice on various products such as MFs, Stocks, Bonds, Insurance etc.Orowealth is the direct mutual fund platform with the longest track record. It is currently managing over Rs 500 crores of assets under advisory and aims to cross Rs 3000 crores of assets by Dec 2019. It had raised $ 1.6 million in Series A funding in May 2018. The round of funding was led by Powerhouse Ventures with participation by Money Forward Inc., one of the largest publicly listed fin-tech companies in Japan; a prominent US VC Social Capital, under their Capital as a Service program; B Dash Ventures, one of the largest VCs in Japan; and other prominent angel investors including Anand Chandrsekaran, ex CPO Airtel and Dinesh Agarwal, Founder Indiamart. Existing investors M&S Partners and GSF also participated in this round.This was the second round of funding for the company, post the seed round raised from GSF, Powerhouse Ventures and M&S Partners in 2016.