Aye Finance is now present in 100 Cities across 11 States in the Subcontinent

Aye Finance is now present in 100 Cities across 11 States in the Subcontinent

New Delhi, August , 2018: Aye Finance, the fintech leader, has expanded its reach to 100 cities in 11 Indian States.. Driven by the vision to bring the micro businesses in India under the folds of organized lending Aye has been rapidly opening branches to strengthen its last-mile connect with this sector.

Aye’s mode of acquiring customers mirrors the comfort of micro entrepreneurs who are not yet internet active and the lender has chosen to set up a dense branch network to deliver a high touch origination experience. At the same time the MSME lender has removed the friction in customer sourcing through the use of paperless- cloud CRM based origination process that performs digitally the KYC, and credit bureau reporting, making the entire loan process convenient for the micro entrepreneur.

 Aye Finance is now present in 100 Cities across 11 States in the Subcontinent

Commenting on this milestone achievement Mr. VikramJetley, Executive Director and Founder of Aye Finance said, “We are now present across 100 cities in 11 States providing access to a large populace of micro businesses for them to avail mainstream credit facilities. Setting up branches in metros, tier 1 and beyond cities has helped us connect with the bottom of the pyramid businesses to better understand their distinct challenges and has allowed us to offer them credit solutions which best match their needs, bringing this “missing middle” into the ambit of formal lending”


Aye has designed an innovative “Cluster Based Credit Assessment” methodology that uses insights of each industry cluster to underwrite the risk of lending to micro businesses. This segment has historically been ignored by Banks & formal lending institutions as these businesses maintain asymmetrical books of accounts and seldom have prior borrowing histories, making their credit assessment through the traditional methods a challenge.  This innovative method has escalated Aye to the leadership position in MSME lending having disbursed over INR 800 Crores to over 65,000 customers.


The exceptional efforts the fintech lender is making in the micro lending space drew attention from CapitalG (formerly Google Capital) and in June this year Aye became the first Indian Finance Company to receive equity investment from the venture capital fund owned by Alphabet Inc. It raised USD 21.5 million in Series C equity, which was led by CapitalG with participation from its existing investors, SAIF Partners and LGT. Aye also has leading names from the Indian and Global financial markets that have offered it debt facility like SBI, HDFC Bank, BlueOrchard, Triodos Investment and Symbiotics.


Aye is setting new standards in building a quality loans portfolio in an inclusive manner and is well on its way of achieving its vision of being the most admired and a leader in the micro and small business lending space.