Indore, June 2018: Iconic Britishfashion andlifestyle brand – SUPERDRY launched its first ever outlet in Indore’s C21 Mall. The contemporary brand creates ‘future classic’ garments inspired by fusing vintage Americana and high-impact Japanese imagery with a British twist. Superdry is characterized by its use of quality fabrics, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Internationally, the label is known for its affordable premium-quality clothing, accessories and footwear.
C21 Mall is currently one of the most happening malls in Indore. It houses a number of Indian &international clothing brands. Additionally, they also have hypermarkets, food-courts, play zones, lounges/clubs, salons, multiplex cinemas, and evenan ice- skating rink. This makes it a great destination in Indore for shopping along with unlimited entertainment. As the brand develops the breadth and nature of its product range, it continues to appeal to a much broader, aspirational age group; those who want to feel amazing in what they wear and appreciate style, quality and attention to detail.
In keeping with Superdry’s alternative design aesthetic, the store interiors have a classic vintage theme in sync with its other exclusive brand outlets across the globe. Rustic iron rod racks, cage like boxes and iconic Superdry fixtures have been used to display the merchandise to give customers an authentic experience of the brand.
Superdry entered India in 2012 undera long-term distribution agreement with Reliance Brands Ltd., a part of the Reliance Industries Group. At present, the brand retails through key spaces at premium malls operating with over 40 stores in India.
Commenting on the launch, Manu Sharma, Business Head, Superdry, said, “We are very excited to open our first store in Indore. The city has grown into a popular, thriving market and we are very happy to be a part of it. We can’t wait to enliven the people of Indore about our brand and hope to buildthe excitement we see across our stores in India.”