Amway to explore legal option in view of NCDRC ban on products


Global direct selling firm Amway today said it was exploring legal recourse over the recent apex consumer commission order holding it guilty of unfair trade practice for selling two adulterated and misbranded products.

“We are exploring legal options available under the circumstances. As a matter of fact, we have got a clean chit by Prevention of Food Adulteration court in the year 2015 with respect to one of the products,” a statement issued by an Amway spokesperson said.

The National Consumer Disputes Redressal Commission (NCDRC) had recently slapped a fine of Rs one lakh on Amway and asked it to remove its products – Amway Madrid Safed Musli (Apple) and Kohinoor Ginger Garlic Paste – from the market within six weeks.

The NCDRC upheld the 2007 findings of a district consumer forum in Andhra Pradesh which had found the apple misbranded and the ginger-garlic paste adulterated.

The company, in its response to the NCDRC verdict, said, “We are not in agreement with the order and are exploring legal remedies available to us. We are confident that we will be able to defend ourselves.”

“Amway has a rich history of well-established standards which promote the highest level of probity, integrity, corporate governance and consumer protection. Our business involves the sale/distribution of high-quality products,” it said.