Taking lessons from 2014 electoral loss, Congress looking at a ‘soft hindutva’ approach

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Attempting a drastic image makeover ahead of the 2019 general elections, the Congress is now looking at adopting its own brand of ‘soft-Hindutva’ to counter BJP’s religion pitch, which is sure to be further emboldened by the Ayodhya Ram Temple plank.

Of late, all major party events – especially in the poll-bound states – have been high on Hindu symbolism.

Sources closely associated with Congress’s media strategy cell told News18 that Congress Vice-President Rahul Gandhi will now start all his yatras — both for elections and otherwise — by visiting a temple.