Publicis Worldwide brings Paris-based creative agency Marcel to India


NEW DELHI: Publicis Worldwide is launching its Parisbased creative agency Marcel in India. It’s headquartered in Mumbai.

The French network is also changing its business structure here by merging its agency brands Publicis Ambience and Publicis Capital to create Publicis Worldwide India.

Publicis has appointed Srija Chatterjee as managing director and Sudeep Gohil as chief strategy officer to run all the Publicis Worldwide operations in the country, including Marcel and Publicis Worldwide India. They will report to Saurabh Varma, CEO at Publicis Communications India.

“Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel,” said Charles Georges-Picot, global CEO at Marcel.

The agency that handles accounts of Uber, Instagram and Ray-Ban, however, may not bring its global client associations to the country.

Chatterjee joins Publicis Worldwide from MullenLowe Singapore, where she was the global business director.

Gohil moves in from 72and-Sunny LA, where he consulted on the agency’s Asia-Pacific plans, and led the Adidas business globally.

“The leadership team has been carefully put together to deliver on our ambition for Publicis Worldwide, in India,” said the group’s India head Saurabh Varma. “I believe it is the right time for Marcel to come to India.