Announces Investment of INR 100 crore mainly focusing on North and South Markets
Mumbai, March 29, 2017: Havmor Ice Cream, India’s second largest 100% real milk ice cream brand that has delighted many with its delicious offerings since 1944, has announced its plans for further expansion and market development across cities with an investment of INR 200 cr. planned over the next 3 years.
Havmor has now officially launched its first new production facility outside of Gujarat with a state of the art facility in Faridabad adding a capacity of 25000 liters of ice-cream per day. Havmor intends to scale this facility up further to over 1 lac liters per day with a combined output of over 3 lac liters per day. Today, Havmor is readily available across 14 states and to over 70% of India’s ice-cream consuming population making Havmor the 2nd largest 100% real ice-cream manufacturer in India.
Havmor continues to expanding its operations through various retail partnership and ice-cream parlors in its six newest territories including Delhi NCR, Haryana, UP in northern markets and in southern markets namely Hyderabad in Telangana, other centers in Andhra Pradesh, and recently in Karnataka.
With the planned 200 cr investment in market expansion, Mr. Ankit Chona, MD Havmor said “Havmor is working on a greenfield project to develop a state of the art manufacturing unit in South India within the next 3 years”. This third plant will help Havmor cater to the South India market and aide further expansion.
These new investments are being made by the company to help it reach a 1000 cr turnover by 2020.
Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 250 exclusive ice cream parlors and close to 50,000 retail outlets by the end of FY 17/18.
Commenting on the brand’s growth and expansion plan, Mr. Ankit Chona, Managing Director, Havmor Ice Cream Ltd. said, “Since 1944, we’ve only made 100% real milk ice-cream, and we believe this is the only way ice-cream should be made. Our success has been anchored on our quality and taste, our customers have always recognized this. We’re very proud to be one of India’s leading 100% real milk ice-cream brands and we delighted with customer feedback across markets. We are pleased to announce our expansion plans which are in conjunction with our year-on-year growth, increasing demand and the huge growth opportunity in the industry. Along with our growing presence in north, we also aim at strengthening our presence in south market. We aims to increase our turnover to INR 1000 crore by 2020”.
He further added “Out of the top FMCG ice cream brands in India, Havmor is the only ice cream company which is not owned by a dairy cooperative and yet since inception it has only made pure milk ice creams. However, various brands make both ice creams and frozen desserts and so we believe customers need to know what they are consuming. An internal survey conducted revealed that consumer awareness levels are far lower in distinguishing frozen dessert and ice cream. As an ice cream producer, we would like to spread the awareness about the difference between ice cream and frozen dessert. We will soon be rolling out a 360 degree campaign to spread that awareness.”
Today, Havmor has 160+ icecream varieties and ranges under its portfolio; which includes Premium Range, Signature Range, Blockbuster, Turbo Cone, 98% Fat Free, 100% Sugar Free, Ice Cream Cakes & Pastries, Ice Cream Sandwich, Assorted Candies, Topo Cones, Ready to Eat Cups, Novelties, Bulk Packs, Combo Packs, etc.
Havmor Ice Cream is available in various packs and price range starting at INR 5 to INR 350.