Tata International to market Puzzolana’s crushers in Africa


HYDERABAD: Hyderabad-based infrastructure equipment manufacturer Puzzolana has on Saturday entered into a collaboration with the global trading and distribution company Tata International for distribution of its equipment in Africa as it looks to scale up its business in the international markets.

Under the agreement, Tata Africa, a subsidiary of Tata International, will be the distribution partner for Puzzolana’s crushing and screening business in the continent.

Len J. Brand, executive director and head, distribution vertical, Tata International said, “Under this arrangement, we will be marketing Puzzolana’s equipment in five African nations initially and will be gradually scaled up.”

The African infrastructure equipment market is currently valued at around $3-4 billion and the collaboration is targeting the mid-level quarries, which constitutes around half of the total market.

Brand also hinted that the memorandum of understanding would be applicable for the first year and will be extended depending on the sales. However, the company declined to divulge the details of the profit sharing arrangement.

Puzzolana, meanwhile, is also looking to enter the North American market through acquisitions. Abhijeet Pai, president, Puzzolana Group, said, “We are in advance stage of talks for an acquisition in the United States and will be closing the deal in the coming six months and are also looking to expand our business in South-East Asia. With these expansions, we expect our exports to contribute 50% to our turnover by 2025 from the current 10%.”