IIHMR University Students Conduct Nukkad Natak on Jan Dhan-Adhar- Mobile Yojna Creating Awareness on the Need for Financial Inclusion



Renowned for his bold moves, the Honourable Prime minister of India, Mr. Narendra Modi has been focusing on the fundamental issues of the country’s citizens from day 1 of his tenure. As a result, he had introduced various campaigns and programs including Make In India, Digital India Campaign, Beti Bachao Beti Padhao, Swacch Bharat Abhiyan and many more, specifically focusing on a sustainable lifestyle for Indians. One of his efforts in doing the same also includes the Pradhan Mantri Jan dhan Adhaar and Mobile Yojana (JAM), for the fruitful and beneficial up-lift of the masses by spreading a word and enlightening them towards financial literacy. To support this crucial cause and leverage JAM amongst all, the students at the IIHMR University joined hands and conducted a street play (Nukkad Natak) explain the need and importance of JAM Trinity to the beneficiaries.

IIHMR University students conducting street play


AM trinity commonly refers to the government of India’s initiative to link all the Jan Dhan accounts with mobile numbers and Adhar cards to plug the leakage of government subsidies. It plans to directly transfer subsidies to their intended beneficiaries and eliminate any intermediaries through linking the three necessary branches of the programs.

All work and no play make Jack a dull boy’, quoted Dr. Goutam Sadhu, Dean and Incharge School of Rural Management at IIHMR University Jaipur, while addressing the gathering at the event at the IIHMR University, Jaipur. Talking about the University’s efforts in educating people creatively Dr. Sadhu further expressed,“IIHMR University has always been focused in delivering quality education not just through theory but also through a practical experience. Since actions speak louder than words, a strong visual presentation of such important governmental programs is not only an easier but also an extremely effective way. The main motive to do so is to inform and educate the masses starting from the grass root level. Strong financial literacy right from the ground level, in future, would build a strong economic system for the country.”

The IIHMR University, Jaipur offers the following Full time Programme’s in MBA- Hospital and Health Management (MBA-HM), MBA-Pharmaceutical Management (MBA-PM), MBA-Rural Management (MBA-RM), Master Of Public Health (MPH) and PhD (part time and full time).

IIHMR has extensively worked on assignments/consultancies for studies and projects funded by various bilateral agencies, the Government of India and State Governments. The areas included health system, human resource and training, family welfare, maternal and child health, medical education, health management information system, evaluation, education and communication, information technology survey, project implementation plan, health economics and financing, drugs, strategy planning, HIV/AIDS, nutrition, communication behaviour, National health policy, health insurance, quality assurance, operations research, reproductive health and gender health.

About IIHMR University

An Exclusive Health Research and Postgraduate UniversityIIHMR Jaipur has now become the IIHMR University. The IIHMR University is a specialized Research University in management research, postgraduate education and training exclusively in the health sector. The University aims to generate new knowledge and technologies to provide evidence and inputs for developing effective policies and health interventions and strategies. The origin of the IIHMR University has its roots in pioneering and significant contribution of Institute of Health Management Research (IIHMR), Jaipur in the last three decades to policy and program management research and capacity development in health and hospital management in India and South-East Asia, which has enabled it to attain the status of a university. The IIHMR University has a mission to improve the standards of health through better management of health care and related programs through management research, education, training and institutional networking in a National and global perspective in the health sector. Over the last 30 years, IIHMR, working as a WHO Collaborating Centre for District Health Systems and designated as an Institute of Excellence by the Ministry of Health and FamilyWelfare, has played a major role in promoting and conducting health policy and program management research. The Institute has been instrumental in a paradigm shift in the management of health care and hospitals in India. A critical mass of professionally trained health and hospital managers has been produced by IIHMR. For its contribution to management education, it has gained several Leadership Awards. In addition, IIHMR has become a major destination for training and capacity development in leadership and strategic management, hospital management, disaster management, quality management, project management, health management information systems, and health economics and finance.

Collaborating Institutions and Universities

World Health Organization; SEAPHEIN; Johns Hopkins University, USA; Chester University, UK; Mahidol University, Thailand; SAARCT BInstitute;The UNION; Afghan Public Health Institute, Kabul; BPKoirala Institute of Public Health, Nepal.The Institute undertakes training, research and consultancy in health management in close collaboration with International organizations such as UNFPA, UNICEF, WHO, World Bank, ODA, DANIDA, KFW & GTZ, NORAD, CARE and USAID. Working for Ministry of Health & Family Welfare (GOI), Planning Commission, Indian Council of Medical Research, state governments and others. International Linkages collaborated with University of North Carolina, USA to offer masters programme to candidates from South-Asia.