Rupa Group enters into an agreement with Fruit of the Loom Inc


KOLKATA: Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited, has entered into a license agreement with Fruit of the Loom, INC, headquartered in Kentucky, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company).

Rupa and Company’s subsidiary has acquired the exclusive license from Fruit of the Loom, INC, to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls and toddlers in India, under their brand name.

“At Rupa Group, we are gearing up for rapid expansion and brand licensing is a huge opportunity for us. We would like to leverage this infrastructure and bring several new brands to India. and style while enriching customers’ lives through comfort, performance and fun,” said Siddhant Agarwal, vice president, project and acquisition, Rupa and Company Limited.

Targeting to position Fruit of the Loom as a premium brand, their products would be be available in 30,000 outlets over the next 5 years.

Fruit of the Loom is the second international brand, which will be produced and marketed in India by the Rupa Group after FCUK.