Renault plans to replicate Kwid success in Brazil


NEW DELHI: Renault is borrowing heavily from its Indian experience as it takes the Kwid to Brazil, where the French automaker hopes to replicate the runaway success it had with the small car in this market.

The Kwid is Renault’s most successful car in India, selling 130,000 units so far since its September 2015 launch, threatening the dominance of longtime market favourite Maruti Alto. Its team in Brazil has had several interactions with the one here, as they try to learn from the India unit’s experience in keeping cost under check and quickly ramping up production.

“They (Brazilians) have understood what we have done in India and (are) clearly taking learnings from here,” said Sumit Sawhney, chief executive of Renault’s Indian operations.