Tata Motors launches truck brand Prima in Saudi Arabia

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NEW DELHI: Tata Motors today launched its truck brand — Tata Prima — in the Kingdom of Saudi Arabia (KSA).

The company unveiled two Prima heavy-duty trucks in Saudi Arabia – the Prima 4438.S (4X2) tractor head and the Prima 4038.K (6X4) construction tipper, with its dealer partner Manahil International Company.

“The launch of our next-generation range of Tata Prima heavy-duty commercial vehicles is an important milestone in our journey towards further enriching the value trucking proposition, in one of the largest construction and infrastructure hubs in the Middle East,” Tata Motors Executive Director, Commercial Vehicles Business Unit, Ravindra Pisharody said in a statement.

As Saudi Arabia readies itself to become the largest construction and infrastructure destination in the world, Tata Motors is geared up to meet customer requirements of the market, he added.

Developed with Tata Motors subsidiary – Tata Daewoo Commercial Vehicles (TDCV), the Tata Prima range is designed and developed with technical inputs from across the world, and hence is also referred to as the ‘World-Smart Truck’.