Jet Air offers a billion miles to lure fliers


In order to fill its unused inventory of seats across the sectors during the on-going slow season, Jet Airways on Monday announced additional bonus miles point as part of its ‘The Billion Miles Festival’ programme.

The airline, starting today, is offering 1 billion miles of redeemable points for booking online till March end. This way, it plans to increase seat load factor as well as the base of its loyalty programme.

The development comes at a time when all the airlines are vying the loyalty of passengers.

Praveen Iyer, VP – commercial at Jet Airways, said the offer gives around 40% additional miles during a travel trip.

When asked how much the free seats (redeemed ones) would cost the airline, Iyer said, “There isn’t much cost for us as anyway our average load factor remains around 85%. So, the 15% seats anyway remain unoccupied. The scheme will not only help fill those seats, but also create a larger base of loyal customers for us.”

As the competition intensifies, airlines are working towards improving their resource usage and attracting new customers which can remain attached with the airline in time to come.

The Frequent Flier Programme (FPP) is one such initiative which all airlines in the country are now focusing on. Apart from the competitive fares, the airlines lure passengers with discounts, upgrades, priority check-ins, lounge access, etc.

According to an aviation analyst, the FFPs were first used by American Airline in 1981 to encourage customers to fly only with it. The customers could redeem those collected miles points for a free flight once the designated number of miles have been collected. However, in modern days, miles can be collected even for spending done of the airline’s partner airlines, hotels, cabs, etc.

Rival airlines like Air India, Vistara, too, are betting on the FFP and regularly come up with offers regarding the same.