Photographer Alok Sardana to Launch His Book “Perfect Picture” With Bloomsbury as Its Publisher


New Delhi, India


Alok Sardana in collaboration with Bloomsbury Publishing (publisher of J.K. Rowling’s Harry Potters), will be launching his new book: “Perfect Picture”: Get the Most out of Your Camera on 6th of April. The book is aimed to take one through a fertile field of concepts and techniques and to enable them to master their powerful camera and make compelling pictures.


Photographer Alok Sardana with his Book “PERFECT PICTURE”


User manuals for the camera and the books available on photography are so complicated that one prefers to put their cameras in auto mode and perform the act. We tend to only surrender our creativity to the algorithm adopted by the camera manufacturer.


As Alok Sardana says, “I wrote this book to enable you to master that powerful camera of yours and make it your tool to take a perfect picture. Unlike most books on photography, I have covered both the technical aspects and the art part of photography in this book. I have discussed concepts with you rather than giving you templates and formulae. Because if you know the concepts and understand the techniques, you can express your creativity rather than copy my style.”


“All the discourses in the book are indicated in a relatively straightforward language. My book, ‘Perfect Picture,’ will take you into a new dimension where you would start looking at every face, landscape, shape, and object with an eye that looks to freeze the moment and then frame it into a picture!” The fertile fields of techniques in ‘Perfect Picture’ with adopting to various light conditions coupled up with teaching the right time to press the shutter button are some of the categories that would guide you, the next photographer, to become a master of the passion that holds an individual.”, Alok adds.


The words in this book speak up openly in a transparent manner of the mantras to capture scenes, landscapes, moving objects, head shots, facial expressions, portraits and much more into an image! The Book is on sale at for pre-order  All to reach the recipient as enthusiasm and excitement to click the next shot! Are you prepared for capturing memories of every tour that Perfect Picture would guide you through?



Perfect Picture: The book to make the most of your camera


Workshop Synopsis

Simultaneously, Alok Sardana also conducts photography workshops which aim at photography enthusiasts of all levels of expertise. Participants get to learn the fundamentals of photography through condensed sessions and on-field assistance. These workshops offer guided, laid-back and remarkable photography experiences to get the most out of one’s camera. The two-day course is for everybody looking for an excellent introduction to the fascinating world of photography where he shares his secrets and insights into how to ensure that photographs that capture the essence of a person or a rare moment. You do not require any prior knowledge in photography to attend this workshop. If you are the one who wants to leave the auto mode behind, & unleash your imagination, this workshop is crafted for you!


About the Author: Alok Sardana

Alok Sardana is an alumnus of the prestigious National Defense Academy and the IIMB. He holds a B. Tech and M. Tech in Electronics in addition to an executive MBA from IIM. With a history of excelling in whatever he worked on and backed by numerous awards, the highest being the coveted ‘Vishisht Sewa Medal’ by the President of India. He is an inventor, techie, explorer, adventurer, Shooter, diver, Golfer, photographer and an author. Contentment is not one of his virtues. He switched to the corporate world from Army, while his career was at ascent. A few years later, he dumped the obscenely paying and equally boring job in the corporate to chase happiness full time. He is an image maker and a light architect. His unique combination of art and technology along with boldness brings out the best in fashion photography. Meet the Colonel, who pursues professional photography, authors books and conducts participative workshops on photography.


About Bloomsbury

Bloomsbury Publishing PLC is a British independent, worldwide publishing house of fiction and non-fiction. It is a constituent of the FTSE SmallCap Index. Bloomsbury’s head office is located in Bloomsbury, an area of the London Borough of Camden and it has a US publishing office based in New York City, an India publishing office in New Delhi and an Australia sales office in Sydney CBD. The company’s growth over the past two decades is primarily attributable to the Harry Potter series by J. K. Rowling and, from 2008 to the development of its academic and professional publishing division. The Bloomsbury Academic & Professional division won the Bookseller Industry Award for Academic, Educational & Professional Publisher of the Year in both 2013 and 2014.