Select: Another Innovation from Amar Ujala for Readers on the Go


Noida, Uttar Pradesh, India

Amar Ujala has always stood for empowering its readers through continuous innovations. After Amar Ujala TV, Amar Ujala launches ‘S E L E C T’ in Lucknow for young readers on the go. Select, the new name of the game in non metro markets will be available in Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly, and Gorakhpur.

In today’s world of busy schedules, the kind of packaging Amar Ujala Select offers will help speed reading for readers on the go. From local news, exclusives, what’s hot and what’s not, sports, lifestyle and trends, Amar Ujala Select will now redefine news for the upmarket reader the way it is consumed. The philosophy of Brand ‘Select’ is that it celebrates the power of selection, the power of choice, the power to engage with young upwardly mobile reader in a hurry. Amar Ujala’s editors will everyday select the best for the young at heart reader.

The latest product from Amar Ujala, Select, is a tribute to Lucknow city where Amar Ujala has attained numero uno status three times in a row with a certified circulation of 2,04,745 copies as per the certificate issued by Audit Bureau of Circulation, January to June 2016 and owns 59% of those who subscribe to Amar Ujala belonging to SEC A & B in Lucknow City. (Source: Study done by Hansa Research in November 2016)

With the sun shining bright in the digital expanse, Select, the latest offering from the house of Amar Ujala was a natural move to cater to the 21st century internet and e-commerce oriented reader who is young at heart and is looking for news on the go.

About Amar Ujala

Amar Ujala is one of the fastest growing daily newspapers in India, with 19 editions in 7 states & 1 Union territory. It has a circulation of 29.38 lakh copies per day during first half of 2016 (Source: as per ABC JJ 2016, including variant), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi, and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on entertainment, women’s issues, and the education.