New Delhi, India
- Voylla – fashion jewelry brand achieves the target of opening 100 retail locations in just one year
- Brand also recently associated with Viacom18 as their Jewelry Partner
- Company plans to expand its offline presence by reaching 250 retail locations by the end of this year
- 100th store opened in Asansol, West Bengal keeping in mind the high potential of the market and rising significantly in terms of purchasing power and brand consciousness
Voylla, India’s leading fashion jewelry brand, which has already established itself as an omni-channel fashion jewelry platform has launched its 100th retail store in Asansol, West Bengal. It is the second largest city in Bengal leading to major business and retail traction. With accomplishing the target of opening 100 stores by end of December 2016, the Jaipur-based brand now plans to open 250 retail stores by the end of December, 2017. Ventured as an e-commerce channel, the brand expanded its offline presence in 2016 and expanded to 100 retail touch point in a brief period of one year.
Joie Bose Inaugrates Voylla in Kolkata
“The whole idea of going offline was to make designer jewelry accessible to customers and provide them with an effective personalised shopping experience. Customers can check and select jewelry online or on our app and find the nearest store to try and buy”, said Vishwas Shringi, Co-founder of Voylla. He further says, “We have noticed significant overlap, where people who have discovered Voylla online, but people who have experienced the quality at our offline store, come back to buy online”.
Joie Bose and other distinguished guests
Opening 100th store in Bengal went off really well as it is a high potential market and rising significantly in terms of purchasing power and brand consciousness. Unlike local stores that do not entertain returns / refunds, Voylla is the only brand in the fast moving fashion category that offers quality guarantee and 100% refund of customers’ money in case of any dissatisfaction. Not just this, it also offers warranty on the jewelry for one year from purchase. Company is exploring SIS opportunities at design-centric stores in upscale markets. There recent foray into the franchise model with first store set to launch in Ludhiana is on the anvil and are increasing brand awareness by adding kiosks in tier 2 and tier 3 cities like Tirunelveli, Belgaum and Shimoga.
“It has been a very exciting journey for team Voylla, creating 100 retail touch points was no easy feat, but with sustained effort, a very strong team, we were able to achieve this milestone. Our dream is to bring Voylla within the reach of anyone who is looking to make a style statement with their choice of accessory,” remarked Vishwas , CEO and Founder of Voylla.
“The inauguration of the stores was in sync with the festive calendar – Christmas, New Year, etc to leverage the season’s opportunities. Whether it is for gifting or personal buys, there is something for everyone at the store.” mentioned Vishwas on being asked why Asansol as the 100th store.
The offline stores showcase a mix of contemporary and traditional jewelry customised according to the city’s cultural and social mix. “We do a deep research on the customer buying behavior in each city before deciding the location and collection to launch. Our collections vary in each city according to customer preferences, location and tastes. For instance, Kamla Nagar in Delhi sees a lot of traction from college students and the majority is affected by latest fashion trends so we have more elaborate collection of fashion jewelry and likewise for other cities”, said Vishwas.
The company is also poised to conquer the East with a presence in Kolkata at 4 stores and consolidating its existing presence in the South by opening more stores/kiosks in Karnataka and Andhra Pradesh.
Voylla was started to create a niche in the lifestyle segment with a strong omni-channel presence. Voylla retails its own creation online through Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra. The start-up had opened its first flagship store in Delhi in December 2015 and at present boasts of 100 physical stores all over the country. Voylla aims to launch 250 stores by the end of this year. In October 2015, Voylla had raised $15 million from the private equity firm Peepul capital and before that had raised two rounds of funds in 2012 and 2013 by Snow Leopard Technology Ventures.
In the current financial year Voylla is growing exponentially as it has also launched the brand’s most aspirational brand- Studio Voylla as well. Studio Voylla is curated by a team of exceptional stylists and connoisseurs of jewelry. Studio Voylla features limited edition jewelry for those who know their style from fashion fads and are willing to spark a trend rather than just follow it. Each piece of jewelry has been crafted exclusively for Voylla, the leading digital-first fashion jewelry brand in the sub-continent. Each piece is meant to start a conversation with its outstanding karigari and lyrical aesthetic. Not just the exquisite jewelry, the prices too will add a sparkle to your smile. Contemporary or classical, edgy or eloquent, alluring gold or charming silver, dazzling diamonds or glittering gem stones – Studio Voylla speaks your language.