Pure Nutrition Launches its Flagship E-commerce Portal in Dubai with a Bid to Explore the Natural Formulations Market with its Expanded Range of Products


Mumbai, Maharashtra, India
Enforces its hold in the Middle East market by acquainting them with the benefits of natural resourced plant nutrients
Enhances its existing product line catering to customers overall well-being

Started off with a motive to cater to the customers’ growth and holistic wellbeing with its array of plant-based supplements, Mumbai-based Herbs Nutriproducts Pvt. Ltd. under its brand Pure Nutrition is a brainchild of Luke Coutinho. The brand is all set to spread its wings out to the Middle East market through distributers, dealers and online platforms. The brand has recently launched its e-commerce portal www.purenutrition.me in Dubai.

Pure Nutrition has witnessed a month after month increase by 30 percent in the quantity of natural food supplements from the month of August till October. Their customer demand in the Middle Eastern markets totals up to 82 percent and there has been a steady demand to add more formulations, vitamins and superfoods to their existing product line.

The e-commerce portal flaunts of various plat-based nutrients like Apple Cider Vinegar Plus, Curcumin, Liver Detox Ultra, Garcinia Cambogia Ultra, Green Coffee with Chromium and speciality products like Organic Raw Virgin Coconut Oil and Organic Virgin Olive Oil. The Apple Cider Vinegar Plus include Prebiotic Apple Pectin that promotes healthy metabolism of glucose, reinforces immunity and supports thyroid functioning. Curcumin consists anti-inflammatory properties that fortifies mobility and enhances supply of blood. Liver Detox Ultra supports efficient functioning of liver, offers clear skin, helps fat burn and reduces cholesterol level. Garcinia Cambogia Ultra encourages weight loss by decreasing hunger and control’s fat related gene. Green Coffee with Chromium encourages rate of metabolism and supports tolerance of glucose.

Right from its inception that took place 4 years ago, the company brags of an array of fortifying products comprising of natural food enhancements and herbal infusions which are high in natural nutrients. Customers browsing through their new portal will get a hands on their well-diversified products portfolio that aid to treat disorders like liver and kidney snags, cardio vascular and sexual disorders and weight-related complications. The brand will resort to shipping facilities like FedEx and Blue Dart courier services to meet up with the logistics in Middle East. The vast product line will also be made available in various retail stores thus reaching to a wider set of audience.

Speaking about the launch Luke Coutinho, Founder, Pure Nutrition says, “Pure Nutrition’s prime forte lies in enhancing the complete well-being and quality of life of its customers through its natural supplements. Through the research undertaken by us we have witnessed that there has been a great demand for plant formulations and natural supplements in the Middle Eastern markets. This rising need called us to launch an online portal in Dubai to cater to the natural and herbal demands of Middle Eastern target audience. Customers can browse through our website and choose from the wide range of nutrients which will be easily shipped to them through our speedy shipping services. Our food supplements not only help foil ailments, but also helps improve immunity levels, adding wellness to their lives.”

About Luke Coutinho

Luke Coutinho practices in the field on Integrative and lifestyle medicine across India, Europe and the U.S. He is the founder and head of Integrative medicine, at Pure Nutrition. Luke is the author of the best seller ‘ The Great Indian Diet ‘ with Shilpa shetty and previously written book ‘ eat smart, move more, sleep right’. He is a co-founder with GOQii and the mastermind behind the coaching methodology at GOQii. Luke treats patients with disease and specializes in cancer with a holistic and integrative approach worldwide. He has had massive success handling children and adults with obesity and weight related issues and disease across the globe. He speaks at various forums like EO, YPO, WPO and other private forums worldwide. Luke started the #gethealthyindia campaign which is a free platform from 11am to 12pm every Sunday on Facebook where he helps people with disease and other health issues at no cost. The program has now gone global with a reach of over 36 lac people and over 300000 people helped.

The program has now gone global with a reach of over 8 lac people and over 2000 people helped. Luke is currently working on his third book with Shilpa Shetty aiming at inculcating health amongst children.

He is involved in nutrition and micro nutrition for the prevention and healing of cancer and disease and is also involved in pain management. He is an affiliate member with the American College of Lifestyle Medicine and with advanced certifications from Australia and New York, Luke is tied up with leading hospitals in New York and London and is currently involved in preventive research and study of Curcumin (turmeric), herbs, plants and papaya leaves, used in the treatment of cancer and disease. Luke is an international collaborator with Yale University, Griffin, Preventive and Research and training partner for Nutrition detectives, CT, USA.