Somany Ceramics Launches its 3D Tile Visualizer with Virtual Reality at ET ACETECH


Delhi NCR, India
Virtual Reality is the most power medium of visual communication, more powerful than audio and video, as it activates all the senses of a viewer and transports them into a virtual world. There are multiple ways in which Virtual Reality can revolutionize marketing, education, sales and more.

Somany Ceramics Limited is the first company in the Indian Ceramic Tile Industry to launch its 3D Tile Visualizer in VR. The launch of this advanced tile visualizer took place at ET ACETECH Exhibition (India’s largest exhibition dedicated to the construction, building and interiors sectors) in Pragati Maidan, New Delhi from the 15th to 18th of December ’16.Customers can now visit Somany Ceramics Experience Centre in Connaught Place, New Delhi to experience the VR.

Through interaction with customers, Somany Ceramics understood the process of buying and realized there were multiple problems to be solved, not just the visualization of homes – How do we create consumers’ homes? How do we bring all product inventories to one shop? How do we manage different sizes and shapes of tiles?

The Somany team created a real time room planner which allows consumers to create their house layout with the help of a touch screen to feed in dimensions, furnish it with a vast furniture library and even make it look like their home with small details like wall colors, doors, color lights etc. The layout is created in a real life like scale and then tiles can be visualized on floors and walls. The tile dynamically adapts to the size so that you have your house created on a 3D screen before you buy them. The entire inventory can be viewed on the visualizer, which means consumers can also visualize their home with tiles that are not available in the store.

Charu Malhotra – GM, Marketing – Somany Ceramics Limited quoted, “The objective of creating this software was to make the customer experience how a tile would look in a home setting closer to their own home and that’s why we gave them different props and features so that they can play around with them & create a space close to their heart. With the help of a Virtual Reality Headset the user can take a complete life like scale walk inside the house created. The solution is being taken up very well by the consumers. The tile buying experience is now more real, accurate and fun. Soon this setup will be implemented in Somany Experience Centres scaling it to Franchise stores PAN INDIA.”

About Somany Ceramics Ltd.:

Somany Ceramics Ltd, the flagship company of H.L. Somany Group, is one of the leading players in the tiles and sanitary ware industry. Somany Ceramics has recently been awarded “Asia’s Most Promising Brand” in the ceramic tile industry, which is given to the most admired brand of the year. It has also been awarded “The Power Brands Award” for 2010-11, which represents India’s most powerful brand as chosen by the consumer and “The Indian Power Brand” for 2011-12 which is a testimony to being a true global Indian brand. Somany received in 1996 recognition from the Government of India for its R&D department (a first in the tile industry) and was the first tile company to be awarded ISO 9002 certification in 1998. It is also the first in the industry to be felicitated with the BIS mark license for the best quality products. Somany has achieved ISO 14001 in 1999 for environment friendly facilities. It holds patent rights for “Veil Craft” technology, which renders a specially treated coating that protects tiles against abrasion, scratches and stains. Somany is listed on the NSE and BSE, and has over 4,000 shareholders.