Snapdeal’s ex-products head Anand Chandrasekaran invests in MoEngage

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New Delhi: Anand Chandrasekaran, the former head of products at e-commerce marketplace Snapdeal, has invested an undisclosed amount in MoEngage and has joined the user engagement start-up as an adviser, the latter said on Wednesday.

The company did not disclose the size of the investment.

Chandrasekaran, who also served as the chief product officer at Bharti Airtel Ltd, is an active angel investor in Indian start-ups. He recently invested $25,000-30,000 in women clothing marketplace Wooplr and an undisclosed amount in Buttercups Intimates, an online lingerie brand.

“MoEngage shows immense potential for growth, and has consistently proven itself to be a pioneering user engagement platform. I am also delighted to join the advisory board at a time when MoEngage has launched a path-breaking product like Sherpa, which gathers real-time insights from user actions across apps and websites, and automates the marketing communication with predictive analytics, reducing manual intervention from marketers,” said Chandrasekaran.

The Bengaluru-based company was set up in 2014, by Raviteja Dodda and Yashwanth Kumar. In September last year, it raised $4.25 million in series A round led by Helion Venture Partners, along with Exfinity Ventures and Snapdeal’s Kunal Bahl and Rohit Bansal and TaxiForSure’s Raghunandan G.

According to the company, MoEngage is used by Snapdeal, Airtel, Cleartrip.com and Yaatra.com, among others. It claims that the platform analyses and delivers over five billion personalized interactions every month through multiple engagement channels.