Baby Safety Inc, a US based research firm focused on developing 3600 safety solutions for babies, has launched their Safe-O-Mos range of products specifically designed for India under brand name SAFE-O-KID.
Safe-O-Mos range focuses on providing the safest and most effective way to fight diseases and discomfort caused due to mosquito bites. With the growing number of cases of Chikungunya and Dengue in country, the product range has been tested to be very effective against their carrying organisms including aedes aegypti, Aedes albopictus, Culex quinquefasciatus and Anopheles quadrimaculatus mosquitoes.
The key feature of SAFE-O-MOS product range is that they are derived from 100% biological sources and are totally DEET free. It has to be noted that in multiple independent studies conducted by experts across the globe, DEET has been found to be very harsh and dangerous specially for babies and kids. DEET can cause them severe physical and mental discomfort and even illness on prolonged use.
Baby Safety Inc tried multiple concoctions comprising of very common citronella oil to lemongrass oil, Lavender, L-Menthol, thyme oil, Geranium, corn oil, wintergreen oil, peppermint oil. Multiple products comprise various percentages of all/ some of the above ingredients.
The products have been designed for easy use in the form of patches, trendy wrist or arm bands and/or sprays and generally do not require a skin application. The products are tested to be safe even if baby licks it or puts them in mouth. The products are also tested for prolonged activity and when it comes to Culex quinquefasciatus, products have most prolonged effective hours as compared to any other product in the market.
Commenting on recent launch of Safe-O-Mos range in India, Kanika Chadha, Head of India Operations said: “Our range of natural mosquito repellents give a natural defence to kids against mosquitoes and we have strictly avoided use of any chemical or poisonous element in our products. Our products are designed in a way that these do not kill mosquitoes and only repel them, because if a product kills, it is definitely not safe for kids.” She added that “Baby Safety Inc is soon going to launch multiple other product ranges in India to tackle high rate of accidental injuries and fatalities among children and reduce them by up to 80% in next years or so. Baby Safety Inc will also be working with government bodies in India to spread awareness about child safety among parents and make some basic norms especially for play schools and day cares operating in India.”
About Baby Safety Inc:
Baby Safety Inc is the only research organization in the world focusing on ensuring 3600 safety of children aged between 0-8 years covering solution for basic baby proofing of homes/indoors to medical safety to outdoor safety and beyond.
These solutions are developed after considerable research and in consultation with leading paediatrics, playschools teachers, caretakers, mothers, child psychologists so as to ensure that the products do not interfere with inherent curiosity of children yet ensure their safety. Baby Safety Inc is always on its toes to continuously identify the changing landscape of hazards and threats to which our children are exposed to and to design effective solutions to tackle them.
All products from Baby Safety Inc undergo strict quality checks and adhere to a four point philosophy that they must ensure safety from the given threat, are easy to use and install, do not interfere with child’s tender activities and usual growth and are elegantly designed and visually appealing.
Baby Safety Inc is also unique in the sense that it not only innovates and develops new baby safety products but also keep developing new services to ensure baby safety in all situations as well as training/workshops for parents, care-takers, playschools, etc on various aspects of keeping a baby safe and handling emergencies. Baby Safety Inc. is also committed to work with authorities to develop suitable child safety guidelines for various types of setups (pre/play-schools, restaurants, homes, hospitals, etc.).