Angel Broking’s ARQ Gets Overwhelming Welcome from Investors


Mumbai, Maharashtra, India

Firm sees a tremendous increase in inquiries from fresh pool of investors
ARQ-powered Angel Broking Mobile App records 100,000 downloads

ARQ, a first-of-its-kind, intelligent and predictive Wealth Management engine by Angel Broking, India’s top retail-focused brokerage house, has received an grand welcome from the investor community across the country. The company has received an overwhelming response by way of inquiries from fresh pool of investors, a majority of which are new entrants to the equity markets. The Angel Broking Mobile App, powered by its hyper-intelligent investment engine ARQ launched in September 2016, has recorded more than 100,000 downloads.

ARQ combines strength of machine learning, cutting-edge cognitive technology and deep industry insights. The revolutionary Wealth Management engine from Angel Broking uses Quantitative Analysis and the Nobel prize-winning Modern Portfolio Theory (MPT) to arrive at personalized investment advice based on individual’s financial goals and risk profiles, offering advantage of diversification among multiple asset classes. It processes a massive amount of data to recommend only the best investment strategy out of billions of possible combinations.

Announcing the milestone, Mr. Dinesh Thakkar, Chairman, Angel Broking said, “Our strong faith in digitization of Financial Services has been vindicated. Investors have whole-heartedly embraced our revolutionary Wealth Management advisory engine ARQ. We celebrate highest client acquisition in the history of Angel Broking and we are extremely proud to announce that our Mobile Trading Application, powered by the ARQ engine, has recorded more than 1 lakh downloads.”

Elaborating further on why ARQ is the need for retail investors, Mr. Thakkar said, “Amid the rapidly-changing investment landscape, ARQ engine is the only effective solution that offers such deep insights for investors to enter and manage his/her investment portfolio for long-term wealth creation. We are in an age of digital revolution and Angel Broking is proud to be the only broking house in India to provide such a scientific approach to retail investors’ Wealth Management needs.”

Commenting on changing customer and business dynamics, Mr. Vinay Agrawal, Chief Executive Officer (CEO), Angel Broking added “Angel Broking has been a strong advocate of technology as an enabler of business and has taken every opportunity to incorporate technology in its operations, improving the experience of investments for retail investors with each enhancement. With rising penetration of Internet-enabled smartphones, there is little doubt that much of investing to happen through mobile devices going forward.”

All of Angel Broking’s Digital Platforms – Online/Web Application as well as the Mobile App – are powered by ARQ that comes free-of-cost to all Angel Broking customers. Thanks to the use of advanced technology, its provides an unbiased professional advice without the limitation of minimum investment amount as compared to traditional wealth managers, thus making high-quality advice more accessible to wider population.

Angel Broking has heavily invested in digital transformation in last two years. It has built a strong team of technology experts comprising Data Scientists, Programmers and Developers, who are working round-the-clock on the “Digital” transformation of India’s most preferred retail brokerage firm. Angel Broking’s recent successful roll-outs include digital initiatives such as D-KYC, Digi-Pitch, Trade-in-1hr, #CustomerService on Twitter and Facebook, all aimed at making the organization more customer-friendly, agile and efficient. While some of these initiatives are focused on Customer Acquisition, Servicing and Marketing, the company has also launched digital initiatives aimed at strengthening its Human Resources.

Investors can download Angel Broking’s Mobile App powered with ARQ on their smartphone to find the best investment opportunities 24 hours a day, 365 days a year. And, yes, the user can also track their portfolio and ride on the good time with great investment advice from an array of investment options available.

About Angel Broking

Angel Broking Pvt. Ltd., is today one of the leading Indian stock broking houses, with a focus on retail business and a commitment to provide “real value for money” to its clients. The Angel Broking Group is a member of the BSE, NSE and the country’s two leading commodity exchanges, the NCDEX and MCX. Angel Broking provides a wide range of personalized wealth-management and investment services to its retail clients. These include Stock and Commodity Trading, Portfolio Advisory and Management Services, Investment Advisory Services, Distribution of Mutual Funds, IPOs, Personal Loans and Insurance, as well as E-broking & Depository services – all supported by intensive research and a six sigma-backed Quality Assurance program. Angel Broking Group provides its value-added services to over 9 lakh individual retail investors through its nationwide network of 132 branches, including 17 regional hubs 8400+ registered sub-brokers/business associates and an all India employee strength of 3500+. Angel Broking has one of the largest trading terminal bases (16,308 terminals) in the country, and the largest sub-broker network on the NSE, clocking one of the largest volumes in the industry. The company’s shareholders include International Finance Corporation (IFC), the private investment arm of the World Bank.