Roff Opens 20 Experience Centres in Kerala


Kerala, India

Roff from the house of Pidilite, the industry leader in construction chemicals, has opened 20 Roff Experience Centres (REC) in Kerala. The REC is a unique experience centre aimed at spreading awareness of the latest solutions in tiling and stone installation. The opening of these centers follows the opening of the first REC last year in Kochi.

Every Roff Experience Centre features an experience zone showcasing the adhesive, grouting and maintenance range of products marketed under the Roff brand. At the centres, consumers will be made aware of the advantages tile adhesives and grouts made by Roff have over more traditional methods of tile fixing through a variety of displays and demonstrations.

The literature displayed in the zone will look at educating the consumer on tile care, modern methods of tile fixing, generating architectural ideas and offering various solutions for difficult tiling areas.

The REC’s have been launched in 20 locations across Kerala, which include Pathanamthitta, Changanasserry, Kottayam,Trivandrum, Trivandrum,Trivandrum, Anchal, Thrissur, Thrissur, Malappuram Dist., Kuttiady, Edavanna, Thalasserry, Kannur, Kothattukulam, Cochin, Kottayam Dist., Chengannur, Kothamangalam and Trivandrum.

Dr. Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries said, “The opening of the RECs is part of our effort to reach out to our consumers to make them aware and educate them about the benefits of adopting modern solutions to their construction needs. We were overwhelmed by the response the opening of our first REC in Kochi received last year and that prompted us to expand the initiative to 20 locations in Kerala and take the REC experience to consumers across the state.“

About Pidilite Industries Ltd.

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial, textile resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are MSeal, Fevikwik, Fevistik, Roff, Dr.Fixit, Fevicryl, Motomax and Hobby Ideas.

About Roff:

Roff is the pioneer in bringing Construction Chemicals to consumers since 1986. It was the first to introduce the tile-on-tile application in India with Roff Non Skid Adhesive, popularly known as Roff NSA. As a pioneer, Roff is the category definer with high quality products in every category it is present.

The key focus of Roff is to offer consumers a complete range of tile & stone fixing solutions. It also has a wide range of solutions for waterproofing, building repairs, admixtures, sealants to be the truly complete Construction Chemical brand.

About CC Division

Construction Chemicals Division of Pidilite offers a wide range of applications such as Waterproofing, Repair Solutions for existing structures and Tile Fixing Solutions. Also it offers host of other applications like Exterior Coatings, Sealants, Concrete Admixtures, Floorings and Grouts to satisfy all construction related problems.

Pidilite is dominant player in Construction Chemical Industry and the market leader in Retail Segment. Hitherto, the competitors were focusing only on projects. But Pidilite has changed the industry paradigm when it forayed in retail segment. This step ensured that latest in Construction Chemical technology was made available to the common man. The company further enhanced its customer centric policies by being the first in the industry to start an in-house Technical Services Cell, which assists customers in diagnosing the problem and selecting the right product.

All these efforts are supported by Cutting Edge R&D centers (in India & Singapore), manned by an excellent pool of professionals and state-of-the-art manufacturing facilities. Today, Dr. Fixit is exported to over 20 countries and has been launched in Thailand, UAE & Singapore through Pidilite’s wholly owned subsidiaries.