Gurgaon, Haryana, India
GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, launched Flare, a first-of-its-kind, community-based app that helps bring business ideas to life. Flare empowers people to share ideas and get guidance from friends, fellow entrepreneurs, and experts in a fun and collaborative way, providing an immediate resource to receive feedback and drive new concepts or ideas forward.
Announcing the launch, Rajiv Sodhi, Managing Director & Vice President at GoDaddy India and Australia, said, “GoDaddy seeks to inspire budding entrepreneurs and the startup community in India to chase their dreams. GoDaddy is committed to developing innovative technologies, products and tools designed to empower entrepreneurs, start-ups and small businesses to communicate, collaborate and grow their businesses. Flare aptly suits the current business environment in India. India currently ranks 3rd in the global start-up ecosystem. The Government’s push to the ‘Start-up’ community through multiple initiatives and improving ease of doing business is likely to promote the entrepreneurial activities further in the country; with several business ideas seeing the light of the day. Flare is where the seeds of ideas go to be nurtured and developed.”
Upon opening the Flare app, users see new business ideas from the community and can swipe left to “skip,” swipe right to “snooze” or tap to learn more and “love” an idea. When an idea has enough “loves,” the entrepreneur behind it can pose questions to the idea’s followers. Users can become followers of an idea and pledge to be a future customer, which provides valuable insight to entrepreneurs on the potential demand for their products or services.
“We created Flare because we recognize that whether you’ve just had a fleeting thought and want to explore where you might be able to take it, or you’ve been dreaming of starting your own business, Flare is the first place to go for someone that wants to the take the next step,” said Tina Nguyen, Director of Product Management, and Co-Creator for Flare.
Flare includes a feature called Top Charts that helps to make it easier for entrepreneurs to gain supporters for their ideas. Top Charts showcases the top 20 most popular ideas within the Flare community on a given day, giving users who may have missed the idea in its validation stage, an opportunity to follow the idea and provide feedback. Flare also enables people to login via both Facebook and LinkedIn, making it easier for users to identify themselves.
Flare also enables people to give back to the community by becoming advisors. It gives people the opportunity to share their knowledge in a given field or discipline with others seeking advice. By supporting a concept, advisors can play an active role during its developmental journey. Followers can also pledge to be a future customer, providing a valuable signal to the entrepreneur about demand and marketability of his or her new product or service.
A simple, easy-to-use, elegant interface reminiscent of popular social media feeds
Quickly give feedback by swiping left/right to dismiss or be reminded of an idea if it becomes popular
Tap on an idea to learn more. Love an idea to follow its progress and shape its direction
Entrepreneurs and followers can post comments, questions, and updates to promote more engagement and interaction
Spread ideas by easily sharing them via social media
Explore ideas that are nearby
Quickly poll your followers for directional feedback regarding pricing, desirability, feasibility, among other things
See all of your followers, across all ideas, and their expertise
Gauge interest of your followers in being future customers via pledging
Flare has been featured and is available for free to download in the Apple App Store and Google Play in India.
Headquartered in Scottsdale, Ariz. U.S.A., GoDaddy also has offices across other locations including in Washington, Massachusetts, Iowa and California in the U.S., and international locations in Australia, Brazil, Canada, India, Mexico, Netherlands, Singapore and in the U.K.
To learn how GoDaddy can help your small business, visit: in.godaddy.com
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GoDaddy powers the world’s largest cloud platform dedicated to small, independent ventures. With more than 14 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.com.